Yorkshire Tea packaging. This variety is for use in a hard water area

A bag of Yorkshire tea, on a tea towel.

Yorkshire Tea is a black tea blend produced by Taylors of Harrogate, one of the few remaining family tea and coffee merchants in the United Kingdom.

The company was founded in 1886 by Yorkshire tea merchant Charles Taylor. Blended from Assam, African, and Ceylon teas, it is available in four varieties:

• original Yorkshire Tea,
• Yorkshire Tea for Hard Water,
• luxury blend Yorkshire Gold, and
• Decaffeinated (currently only available in bags).

When Safeway was taken over by West Yorkshire-based Morrisons in 2004, commentators in the London press noted the amount of shelf space in one former Safeway store that was suddenly given over to Yorkshire Tea.^[1]

The Yorkshire Tea brand is currently being extended to include a range of cakes, biscuits, and fruit loaves, sold as being complementary to drinking tea. Yorkshire Tea Biscuits are a "T"-shaped shortbread for dunking.

In 2007 Yorkshire Tea launched a new web site on tea [1]. The web site includes a number of items, including a shop from which you can buy gifts such as mugs and aprons.

[edit] Heartbeat

The company sponsored ITV1's 60s-set drama Heartbeat for several years.

In 2007, a new TV campaign was created using the line "Try It, You'll See". The voice on the commercials is Bill Nighy. The campaign was created by the agency LOVE, who are based in Manchester, England.

[edit] See also

• Bettys and Taylors of Harrogate
• Lancashire Tea

[edit] References

[edit] External links

• Taylors of Harrogate Yorkshire Tea website