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The original Yellow Cab Company based in Chicago, Illinois is one of the largest taxicab companies. Independent companies using that name (some with common heritage, some without) operate in many cities in a number of countries. Many firms operate with drivers as independent contractors. In some cities, they are operated as cooperatives owned by their drivers.

Related companies include The Hertz Corporation, Yellow Roadway and the Chicago Motor Coach Company, which was acquired by the Chicago Transit Authority.

Contents 1 History 2 Color 3 Australia 4 Canada 5 United States 6 Yellow firsts 7 Movie 8 See also 9 References 10 External links

[edit] History

The Yellow Taxicab Co. was incorporated in New York on April 3, 1912. Among its directors and major stockholders were Albert F. Rockwell and the Connecticut Cab Co. In 1908, Albert Rockwell, founder and General Manager of the New Departure Manufacturing Co. of Bristol, Connecticut, traveled to Europe to evaluate their taxi systems, hoping to develop a similar one in Washington, D.C.^[1] By later that year the new Rockwell cabs were being sent to several major cities including New York. W.C.P.^[2] was the first livery to introduce the yellow cab to Manhattan streets. By March 1910, the Connecticut Cab Co. (essentially the directors of New Departure) assumed operating control of W.C.P.'s taxis.^[3] Shortly after incorporation the Yellow Taxicab Co. merged with the Cab and Taxi Co., and with the strength of Connecticut Cab with whom its name was interchangeably used, the young business assumed a large share of the New York market. Its corporate life was fairly short, however, as fare wars and restrictions forced a merger with the Mason-Seaman Transportation Co. on March 3, 1914.

The Yellow Cab Co. (of Chicago) was founded by John Hertz in December 1, 1915. The related Yellow Cab and Yellow Truck and Coach Manufacturing Company acquired Walter L Jacobs car rental business. The Yellow Truck Company and rental car business was sold to General Motors in 1926.^[4]

None of these fully suited the taxicab industry, so on December 31, 1914 the first Yellow Cab Manufacturing Company Cab was designed, and the Model J was released in August 1915.

Hertz ran the taxicab company until 1929, when he left to found another rental car company, Hertz Rent-a-Car, which still uses a yellow logo as well.

The taxicab company was purchased in 1929 by Morris Markin, who had established Checker Cab Manufacturing Company, with the Checker Taxi, a driver's cooperative.

The company was sold again in 1996 to Patton Corrigan, who in turn sold controlling interest in 2005 to Michael Levine, a third-generation taxicab operator from New York City. The Levine/Corrigan group has also purchased the Checker Taxi Affiliation in Chicago, to reunite the two companies once again.

[edit] Color

According to Yellow Cab Co. tradition, the color (and name) yellow was selected by John Hertz as the result of a survey by the University of Chicago which indicated it was the easiest color to spot.

While Hertz may well have consulted with the University of Chicago on a desirable color, there were yellow taxicabs already in major American cities before 1915, to the credit of Albert Rockwell. Bristol Engineering, a subsidiary of New Departure Manufacturing Co., produced its first yellow cabs in 1908. It is very likely that when John Hertz bought and borrowed cars for his fledgling business, older yellow cabs from the Chicago area were among his acquisitions. The popular story goes that the wife of the President of New Departure, Nettie Rockwell, particularly liked the color yellow and it therefore became the color of the new Rockwell taxicabs. The Rockwell Service Cab became the Yellow Taxicab when Mrs. Rockwell selected that as her choice of color for the auto.^[5]

[edit] Australia

The 'Yellow Cab Group' in Australia was founded in 1924. The Australian color scheme for Yellow Cab is more "orange" than "yellow". This is probably due to the fact that when the franchise was purchased the instructions for the livery stated that the most effective eye catching colour combination was a yellow base with red writing. It has been suggested that these instructions were misinterpreted and a blending of red and yellow paints produced the now famous Yellow Cab "orange".

[edit] Canada

• Yellow Cab of Edmonton, Alberta was purchased and given the Yellow name in 1945.^[6]
• The Yellow Cab Company of Vancouver, British Columbia was founded in 1921.^[7]
• Yellow Cab Company of Toronto

[edit] United States

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• The Yellow Cab Company of Baltimore, Maryland was founded in 1909.^[8]
• Yellow Cab of Chicago, Illinois was founded by John Hertz in 1915, and claims to be the "oldest and largest" cab management and services provider in the US. (see Baltimore above)^[9]
• Yellow Checker Cab of Peoria, Illinois was founded in 1922 and is the largest taxi fleet in downstate Illinois.^[10]
• Yellow Cab and Transit Co. in Oklahoma City, Oklahoma was founded in 1924. It ultimately became the Yellow Roadway, a major US truck operator. ^[11]
• Yellow Cab of San Diego, California has been in continuous operation since the 1920s.^[12]
• The Yellow Cab Cooperative of San Francisco, California was founded on November 8, 1977, succeeding a failed private company.^[13]
• Peter Pan Bus Lines was founded as Yellow Cab Air Line in Springfield, Massachusetts, which was purchased by Peter Carmen Picknelly in 1933.
• Louisville Transportation Company of Louisville, Kentucky operates as Yellow Cab as well as Checker Cab and Cardinal Cab.^[14] Yellow Cab of Louisville has been in continuous operation since 1893, when it was founded as Louisville Carriage Company.^[15]

[edit] Yellow firsts

• Firestone balloon tires on taxicabs
• automatic windshield wipers
• ultrahigh frequency two-way radios
• transistorised UHF radio
• passenger seat belts
• antilock brake systems;
• child safety restraint seats
• computer dispatch system.
• traffic tower constructed by private firm in Chicago, Illinois
• GPS tracking system ensures on-time response time in Austin, Texas
• free rides to drunk people from bar to house (free 20 miles) in Austin, Texas

[edit] Movie

A movie, The Yellow Cab Man, was made in 1950, starring Red Skelton. ^[16]

[edit] See also

• Taxicabs of the United States

[edit] References

• Yellow Cab Celebrates 50 Years of "Service to the Public", published in Trips 'n' Tips March 1965 [2]

[edit] External links

• List of Yellow Cab Groups
• Why does every city seem to have a Yellow Cab company? - Cecil Adams, Chicago Reader