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Y.E.S. 93.3FM is a Mandarin radio station of MediaCorp in Singapore. Its target audience are people from 15 to 35 years of age. The station specializes in Chinese popular music, featuring artistes from China, Taiwan, Hong Kong, Malaysia and Singapore. Y.E.S. 93.3FM is one of a select few radio stations in Singapore which boast a 24-hour non-stop broadcast since May 1994. Its music popularity chart is arguably the local industry's definitive ranking. In a yearly listener survey by the government media body MediaCorp, the station has been ranked number 1 in popularity among all Singaporean radio stations for more than 10 years. It was previously known as "933 Zuixin Pindao" (Chinese: 933 醉心频道), but later rebranded itself as Y.E.S. 93.3FM on 1 June 1998. Y.E.S. stands for Your Entertainment Station.
[edit] Industry involvementY.E.S. 93.3FM is actively involved in the Chinese pop music industry. The station has organized music award ceremonies in collaboration with overseas radio stations, and is involved in publicity for nearly every Chinese artiste intending to sell his or her music in Singapore. It is a major sponsor and/or publicity tool for Chinese popular music concerts. It is also the host organizer for the Singapore Hit Awards (新加坡金曲奖). The station maintains a rank system of current top hits, which is determined entirely by listener vote, and is known to strongly influence album sales. [edit] Diversification of activitiesThe station has at times dabbled in non-music related broadcasts. Recently it featured a successful series of radio dramas named "Canned Drama" (罐头剧场) written and performed by the station's deejays. Previously it also presented a programme named "Music Diary" (音乐日记) featuring the letters of listeners detailing their personal accounts of love and emotional trial. The programme was so popular that it led to a series of book spinoffs publishing the stories in print form. In addition to publicizing music events, deejays are often involved in product publicity and/or endorsements. In an effective publicity effort for the station, Y.E.S. 93.3FM has employed deejays via a reality show format, in which contestants pit their deejaying abilities against each other in competing for a contract. Winners of each round are determined by listener vote. DJ Ivy was employed in this manner. [edit] Use of the InternetThe station, like many other Singaporean radio stations, is available via an online broadcast on its website, although the block on US-registered IP addresses was reinstated recently. The station regularly publishes online podcasts which feature guest deejay performances by music artistes and the latest celebrity gossip in the Chinese pop music domain. The station's dedication programme has, at DJ Ivy's initiative, also recently begun to accept dedication requests via a blog at xiange933.blogspot.com, at which links to individual deejay blogs can be found. This new flexibility has brought significant convenience to listeners, who previously had to write dedication letters weeks in advance. Certain deejays are also accessible via Facebook. [edit] Achievements
[edit] EmployeesBelow are the current employees in Y.E.S. 93.3FM:
[edit] Programmes
新闻时断： 0732 0832 1232 1332 1732 1832 [edit] External links
[edit] See also
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