William H. Calbreath (July 29, 1850–May 26, 1944, age 93) claimed to have been the model for the Cream of Wheat trademark,^[1] one of the most enduring images in the history of American advertising.^[2]

Contents 1 Early years 2 Contested claim 3 Later years 4 References

[edit] Early years

Calbreath was born in Detroit, Michigan, to a former slave who had been freed about 15 years before the outbreak of the Civil War.^[1] Several years after the war, he took a position as a cook at a Detroit restaurant. From there, he served as a chef at Put-in-Bay, Mackinac Island, the Detroit's Star Island clubhouse.^[1] His skills as a chef also earned him a stint at New York City's famed Delmonico's.^[1]

[edit] Contested claim

Calbreath claimed that he served as the model for the original Cream of Wheat trademark, which was used by the company from the early 1900s to about 1925.^[3] At that point, the original trademark was modified.^[3] Calbreath's claim has never been officially confirmed, though it has been widely reported in newspapers in northeastern Ohio, where he settled later in life.^[1]

[edit] Later years

Calbreath spent his last years in Struthers, Ohio, a town located near the industrial center of Youngstown. Until his retirement, he was employed as a coal dealer.^[1] Calbreath died at the age of 93, surviving his wife, Addie, and a daughter, Mrs. B. Graves, of Detroit.^[1]

[edit] References