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Wilderness chic (also known as Outdoor chic/fashion) is a fashion trend centered around the look of hikers, climbers, and mountaineers. This style is particularly prominent in Japan and on college campuses across the United States and Canada.

[edit] Clothing

Among the most popular brands are Arc'teryx, The North Face, Patagonia, Mountain Hardwear, 66 North, Marmot, Merrell boots and Columbia Sportswear. Ugg boots and Timberland boots are two examples of fashionable items that were originally meant for practical outdoor use.

This aesthetic has also been relatively popular in Scotland, both urban and rural, for a number of years.^{[citation needed]} Although this probably has as much to do with Scotland's climate as it does fashion^{[citation needed]} and is not influenced by trends elsewhere,^{[citation needed]} the term "Wilderness chic" would likely not be recognized in Scotland^{[citation needed]} and said aesthetic is mostly confined to coats, jackets, and boots rather than any other accessories.^{[citation needed]} Popular brands include Norwegian manufacturer Helly Hansen and British brands Berghaus and Regatta.

[edit] Accessories

The trend extends beyond clothing and on to accessories carried by individuals. This includes outdoor brand daypacks which were originally designed for hiking being used as every day bookbags, Nalgene bottles and carabiners, which were originally made for hiking and mountaineering.

[edit] Wilderness chic in popular culture

Television shows such as Man vs. Wild, Survivorman, and Everest: Beyond the Limit, and films such as Vertical Limit portray the fashion in the context of outdoor activity.