White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.

[edit] Marketing with Santa Claus

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – ^[1] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915. ^[2][3]

[edit] Drink maker history

By 1923 White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7, 311, 767. This included land holdings and bottling plants.^[4]

In 1941 the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.^[5]

[edit] Psyche logo

The company has used the image of Psyche as its logo. It recently held a contest as to which of the psyche images is the best. [1]

[edit] Brand portfolio

White Rock

• Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry
• Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
• Organic: Passion Orange • Raspberry Crème • Red Peach
• Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola

Sioux City

• Sarsaparilla
• Root Beer
• Cream Soda
• Black Cherry
• Birch Beer
• Orange Cream

Olde Brooklyn: Williamsburg Root Beer, Coney Island Cream Soda, Brighton Beach Black Cherry, Flatbush Orange Soda, Bay Ridge Birch Beer, Red Hook Raspberry, Greenpoint Grape Soda, Park Slope Ginger Ale, Diet Williamsburg Root Beer and Diet Coney Island Cream Soda

[edit] References

1. ^ Barbara Mikkelson and David P. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 (accessed June 10, 2005).
2. ^ The White Rock Collectors Association, "Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?," whiterocking.org, 2001 (accessed January 19, 2007).
3. ^ White Rock Beverages, "Coca-Cola's Santa Claus: Not The Real Thing!," BevNET.com, December 18, 2006 (accessed January 19, 2007).
4. ^ White Rock Mineral Springs, Wall Street Journal, June 11, 1923, pg. 12.
5. ^ Candy and Beverage Industry, Wall Street Journal, October 22, 1941, pg. 5.

[edit] External links

• White Rock Beverages official web site

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