Whistles

Type	Public
Founded	1980s
Industry	Fashion
Products	Clothing, Accessories
Website	Whistles

Whistles is a clothing brand with 40 stores across Britain. It was founded in the early 1980s by Lucille and Richard Lewin.

In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive.^[1]

[edit] Style

In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air".^[2] Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."^[2]

[edit] References

1. ^ Davey, Jenny (2008-02-03). "Return of fashion queen Jane Shepherdson". Times Online. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article3294036.ece. Retrieved 2008-06-13. 
2. ^ ^{a b} Long, Carola (2008-09-08). "Belles and Whistles". The Independent. http://www.independent.co.uk/life-style/fashion/features/belles-and-whistles-922320.html. Retrieved 2008-12-17. 

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