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Wellcome
Headquarters	, Hong Kong
Area served	Hong Kong; Republic of China
Industry	Retailing
Website	http://www.wellcome.com.hk

This article is about the supermarket chain. For the pharmaceutical entrepreneur, see Henry Wellcome. For the charity and related companies, see Wellcome Trust.

An outlet in Tsim Sha Tsui

Wellcome (Chinese: 惠康 in Hong Kong; 頂好 in Taiwan) is a supermarket chain owned by Jardine Matheson Holdings via its Dairy Farm subsidiary. The Wellcome supermarket chain is one of the two largest supermarket chains in Hong Kong, the other being PARKnSHOP. Wellcome also operates supermarkets in the Republic of China under the Wellcome name. The parent company, Dairy Farm, also has other supermarket interests in the Asia Pacific under different brand names.

The correct spelling of the name of the supermarket should be "Wellcome" (double L), instead of the English greeting "Welcome" (single L).

[edit] History

Founded in 1945, Wellcome is Hong Kong's longest-established supermarket chain. Since 1964, the company has been wholly owned by Dairy Farm following the merger with rival supermarket Dairy Lane. Wellcome has an overall staff of 5,000 in more than 240 stores and serves more than 14 million customers every month.

[edit] Generic products

Wellcome supermarkets sell several products under the generic brands No Frills (特惠牌) and First Choice (首選牌).^[1]^[2]

[edit] Superstore

Wellcome’s first superstore was opened in 2000 and currently it has 19 superstores, which are widely spread all over Hong Kong. They sell products with greater variety which vary from shop to shop to fit local customers’ tastes.

[edit] Market Place by Jasons

Main article: Market Place by Jasons

Wellcome began introducing Market Place by Jasons, a high end supermarket brand first introduced by its Singapore sister company Cold Storage, to Hong Kong in 2007. It imports medium to high-end products.

As of December 2009, thirteen stores had been opened. The stores are located at Perkin's Road (Jardine's Lookout), Telford Plaza (Kowloon Bay), Langham Place (Mong Kok), the Peak, Happy Valley, Austin Road (Tsim Sha Tsui), Razor Hill (Clear Water Bay), Cloud View Road (North Point), Nexxus Building (Central), Manhattan Hill (Lai Chi Kok), Repulse Bay, Hong Kong Gold Coast (Tuen Mun) and K11 (Tsim Sha Tsui). Another store is expected to open in iSQUARE (Tsim Sha Tsui) in 2010.

[edit] Rivals

[edit] References

^ Key Milestones of Wellcome (accessed 18 October 2007)
^ The First choice leftlet (accessed 17 October 2007)

[edit] External links

Wikimedia Commons has media related to: Wellcome supermarkets in Hong Kong

This retail business article is a stub. You can help Wikipedia by expanding it.

[0] Key Milestones of Wellcome (accessed 18 October 2007)

[1] The First choice leftlet (accessed 17 October 2007)

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