WPJF (1260 AM "Radio Luz 1260") is a radio station that broadcasts a Spanish Religious format. Licensed to Greenville, South Carolina, USA, it serves the Upstate South Carolina area. The outlet is licensed by the FCC to broadcast at 1260 kHz with 5,000 watts of power daytime and 15 watts at night. It first began broadcasting in 1948. The station is currently owned by Comunidad Cristiana International.

[edit] History

1260 AM signed on under the ownership of Bob Jones University in May of 1948 and signed on officially on September 15, 1949 as a venue for sacred and classical music, dramatic readings, and gospel preaching. The call letters stand for "World's Most Unusual University," a now-abandoned promotional slogan of BJU. Bob Jones, Sr. intended for the station to operate independently, accepting advertising rather than being supported by the university, but he did not expect the station to make a profit.

The AM station eventually increased its power from 1,000 to 5,000 watts in the early 1960s. Bob Jones University eventually shifted the majority of its sacred and classical music to WMUU-FM, using the AM station for preaching and some religious music.

This practice continued until the university sold the station in early 2008. It is now a Spanish Religious station under the name "Radio Luz."

[edit] References

• Barbara Rumminger, "WMUU: Greenville's Unique Radio"

[edit] External links

• Query the FCC's AM station database for WPJF
• Radio Locator Information on WPJF