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See also: WYRD-FM, WYRD

WORD, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications outlet is licensed by the FCC to Spartanburg, SC, and broadcasts at 950 KHz with an ERP of 5kw unlimited non-directional daytime and 3-way directional at night.. It simulcasts with WYRD-FM and WYRD.

News Radio WORD carries Russ and Lisa, Mike Gallagher, Coast to Coast AM, Rush Limbaugh, Kim Komando, Lars Larson, Bill O'Reilly, Sean Hannity and Bob McLain.

[edit] Schedule

[edit] Weekdays

• 5:00am - 6:00am America in the Morning with Jim Bohanon
• 6:00am - 10:00am Russ and Lisa
• 10:00am - 12:00am Mike Gallagher
• 12:00pm - 3:00pm Rush Limbaugh
• 3:00pm - 6:00pm Bob McLain
• 6:00pm - 8:00pm Dave Ramsey
• 8:00pm - 11:00pm Sean Hannity
• 11:00pm-11:30pm (Tues, Wed, Thurs) The Gold Show
• 11:30pm-12:00mid (Mon-Thursday) American Advisor
• 11:00pm - 5:00am Coast to Coast AM with George Noory

[edit] Saturday

• 5:00am - 6:00am The Wall Street Journal This Week
• 6:00am - 7:00am Pet World
• 7:00am - 8:00am The Money Pit
• 8:00am - 9:00am House Plans with First Palmetto Mortgage
• 9:00am - 10:00am Jason Dillard Real Estate Show
• 10:00am - 11:00am Upstate Gardening with Mark Underwood
• 11:00am - 12:00noon Common Sense Retirement Planning
• 12:00noon - 3:00pm Rush Limbaugh Weekend
• 3:00pm - 5:00pm Bob Costas Show
• 5:00pm - 6:00pm Money Talk with Bob Brinker
• 6:00pm-8:00pm Scoreboard with Lonzo & Matt
• 8:00pm-9:00pm Lars Larson Show
• 9:00pm - 12:00Mn Allan Hunt Show
• 12:00Mn - 5:00am Coast to Coast AM with Ian Punnett

[edit] Sunday

• 5:00am - 6:00am Talk Show Countdown with Doug Stephan
• 6:00am - 6:30am Movers & Shakers (Public Service Programming)
• 6:30am - 7:00am Focus on the Upstate (Public Service Programming)
• 7:00am - 9:00am The Money Pit
• 9:00am - 9:30am Woodruff Rd. Presbyterian Church
• 9:30am-10:00am Purity Products
• 10:00am - 12:00noon National Geographic Weekend
• 12:00noon - 1:00pm Fox News Sunday with Chris Wallace
• 1:00pm - 4:00pm Kim Komando On Computers
• 4:00 pm - 7:00pm Money Talk with Bob Brinker
• 7:00pm - 10:00pm Glenn Beck
• 10:00pm - 1:00am Roger Hedgecock
• 1:00am - 5:00am Coast to Coast AM with Ian Punnett

[edit] History

WORD signed on September 1, 1940 at 910 AM as Spartanburg's second radio station. under the ownership of Spartanburg Advertising Company which also owned WSPA, a station that was established a decade previous. WORD utilized studio and tower space from WSPA. In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market. This was completed on March 17, 1947, when WORD was sold to Spartan Radiocasting. Later that year, sister FM WDXY 100.5 signed on the air, but would sign off the air by the end of the 1950s.

950 WORD's transmitter

In 1952, a dispute erupted between both Sparta Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg. It was settled in 1958 when Spartan Radiocasting bought back WSPA-AM and FM from Liberty Life Insurance and spinning off WORD and WDXY to different ownership.

WORD was well known as Spartanburg's Top 40 powerhouse in the 1960s and 70s under the name "Big Word". Some of the South's heavy weights worked there during the 70's that included: Russ Spooner, Bob Canada, Kemosabi Joe Johnson, Fred Hardy and Robert W. Morgan (not the same Morgan that worked at KHJ) though. By the 1980s, WORD faced declining audience shares from FM competitors WANS and WFBC-FM and switched to various formats before going dark in 1989. In October of 1990, WORD signed back on as a simulcast of 1330 WFBC from Greenville as both stations switched to News/Talk with WFBC becoming WYRD in the mid-90s.

In 2002, Entercom Communications moved the "News Radio WORD" format from the weaker 910 AM, which previously held the WORD callsign, to 950 AM. The programming at 950 AM was then moved to 910 AM, along with the WSPA calls. WSPA-AM at 910 has since been sold and is now Spanish as WOLI (AM).

950 WORD's transmitter is located near the Spartanburg Community College campus (3 miles NW of downtown Spartanburg) at 245 Broadcast Drive (Business I-85 @ exit 3). Its general coverage area is from Gaffney to Greer (Spartanburg Metro). Although WORD transmits with 5,000 watts of power like its counterpart, WYRD, its signal is somewhat stronger due to its lower dial position.

The station added WYRD-FM, at 106.3 on the dial, as a second simulcast partner in 2008.

[edit] External links

• News Radio WORD - Official Website
• Query the FCC's AM station database for WORD
• Radio Locator Information on WORD
• Query Arbitron's AM station database for WORD