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Vodafone Australia
Type Vodafone Australia Limited, Subsidiary of Vodafone Hutchison Australia Pty Ltd
Founded 1992 (awarded licence)[1]
Headquarters 799 Pacific Hwy
Chatswood, NSW, 2067
Key people Australia Nigel Dews, CEO
Industry Telecommunications
Products Prepaid and postpaid mobile phones
Employees 1400 (as of 2005)[2]
Website http://www.vodafone.com.au/

Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Hutchison Australia. Vodafone Australia was formerly a wholly owned subsidiary of Vodafone Plc (which is based in the UK).

On the 10th of June 2009, after ACCC approval, Vodafone Australia merged with the Australian subsidiary of Hutchison 3G (known by its '3' brand) to become Vodafone Hutchison Australia Pty Ltd, owned by Hutchison Telecommunications Australia (a subsidiary of Hutchison Whampoa) and Vodafone Group PLC on a 50-50 basis. [3]

Phone products include prepaid and postpaid mobile services, on GSM and 3G UMTS mobile networks. Vodafone live! is Vodafone's mobile Internet service.

Contents

[edit] Coverage

The GSM mobile service on 900 MHz and 1800 MHz covers 94.52% of the population. The 3G 2100 MHz UMTS network is available in metro areas of major cities and some larger regional centres covering 80% of the population. Expansion of the 3G UMTS network using 900 MHz to equal or surpass the GSM coverage is due to be completed by 31 August 2009 [1] [2].

In a media release issued on the 27th May 2008, Vodafone claimed 4.031 million mobile telephone customers connected across Australia (including 0.341 million connected to virtual network operators).[4]

Mobile phone saturation in Australia is at 100.76 per cent (June 2008). [3]

Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland.

[edit] Retail

Vodafone phones are sold in almost 16,000 retail outlets across Australia, with 170 Vodafone-branded stores (2005 figures).[2]

Different outlets include:

[edit] Sponsorship

Vodafone Australia is involved in sponsoring a number of Australian sports teams:

The company previously held the naming rights to Vodafone Arena (now Hisense Arena), a mixed-sports venue in Melbourne.

[edit] Merger of operations with Hutchison Telecoms

On February 9, 2009 Vodafone and Hutchison Telecommunications (Australia) Limited (owner of 3 Australia) announced that they would be merging their operations into a 50-50 joint venture called VHA Pty Ltd. All products and services offered by VHA would be marketed under the Vodafone brand, as well as holding exclusive rights to the 3 brand during and after the transition process. The merger is expected to be completed by mid-2009, and has been approved by the ACCC.[5]

[edit] References

[edit] External links




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