V (drink) Information & V (drink) Links at HealthHaven.com

V is an energy drink brand produced by Frucor (Frucor Beverages Ltd) since August 1997. In 2003, in supermarkets and service stations, V had a market share over 60% in New Zealand^[1] and 53% in Australia,^[2] making it the most popular brand of energy drink in both countries. V is made in New Zealand and Australia by Frucor. V is available in five varieties, each sold in both 250 mL cans, 350 mL glass bottles and limited edition 300 mL aluminium bottles, V has also recently released 500 mL cans. V is also exported to the United Kingdom in cans and bottles, where it has seen increasing popularity since 2001^{[citation needed]}. In 2007, Frucor also started to export its energy drink to the Netherlands, where it is becoming more and more popular^{[citation needed]}. V is introduced to Maldives market in 2008.

[edit] Key ingredients

[edit] Variants

Six packs of cans of V

[edit] V

Released onto the New Zealand market in 1997 and Australia a short time later, V was something particularly different in the cold drinks market, with a distinct bottle and can it served as a contrast against other caffeinated cold drinks that were on the market in 1997.^{[citation needed]}

[edit] Black V

This was released in 2004 in both Australia and New Zealand. Instead of the artificial "fruit" flavour of other varieties, it has a coffee flavour.

When released in Australia, it was marketed towards students and it was advertised as having a less acidic flavour. The campaign claimed that a tired body tends to get an upset stomach more easily, and, while Black V has twice the taurine of the other flavours, it was supposedly much gentler on the stomach. The taglines for the advertising campaign were Taste the smoothness and Release the night monkey.

[edit] Berry V

Released in New Zealand first, in 2005, Berry V had an artificial berry flavour added to the traditional V flavour.

Berry V was released in Australia in 2007, giving Australia the same range of V drinks as New Zealand.

[edit] Lemon V

Lemon V was released in June 2008, with a yellow and gold label.

[edit] Big V

Released in October 2008, Big V is a 500 mL aluminium can. Available in original and black.

[edit] V energy shots

Samples were sent to Vrepublic members with a warning that they shouldn't be consumed by those under 16 years of age. However, Frucor sent the energy shot samples without checking the ages of all the recipients. V apologised for the error with a phone call and a letter.^{[citation needed]} V energy shots also known as "Pocket Rockets" on the labelling have been sent out to sellers as of October 1. The energy content of the pocket rocket is claimed to be similar to that of the big V can.

**Nutritional information (per 100 mL)** :
	V	Sugar free V	Black V	Berry V	Lemon V
Caffeine	31 mg	31 mg	31 mg	31 mg	31 mg
Riboflavin (B2)	0.49 mg	0.49 mg	0.49 mg	0.49 mg	0.49 mg
Niacin (B3)	2.9 mg	2.9 mg	2.9 mg	2.9 mg	2.9 mg
Vitamin B6	0.46 mg	0.46 mg	0.46 mg	0.46 mg	0.46 mg
Vitamin B12	0.57 µg	0.57 µg	0.57 µg	0.57 µg	0.57 µg
Pantothenic acid	0.7 mg	0.7 mg	0.7 mg	0.7 mg	0.7 mg
Taurine	200 mg	200 mg	400 mg	200 mg	200 mg
Glucuronolactone	25 mg	25 mg	25 mg	25 mg	25 mg
Inositol	20 mg	20 mg	20 mg	none / unstated	20 mg

[edit] Competitors

V's major competitors, in Australia, are Mother, Monster, Rockstar and Red Bull, and in New Zealand are Red Bull, Lift Plus, Relentless and Demon.

[edit] Notes

^ "V New Zealand Website". AC Neilson Research. Frucor. 13 April 2003. http://www.v-energydrink.com/default,64.v. Retrieved 1 December 2008.
^ "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. http://www.v-energydrink.com/default,153.v. Retrieved 1 December 2008.

[edit] External links

[0] "V New Zealand Website". AC Neilson Research. Frucor. 13 April 2003. http://www.v-energydrink.com/default,64.v. Retrieved 1 December 2008.

[1] "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. http://www.v-energydrink.com/default,153.v. Retrieved 1 December 2008.

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