Urban Decay is an American cosmetics company founded in 1996 by David Soward, Wende Zomnir, Patricia Holmes, and Sandy Lerner. There was a significant dispute as to whether Sandy Lerner wrongfully ousted her former friend and horse trainer, Patricia Holmes, from a "founders role" in the upstart brand.^[1] The brand is primarily sold in mid to high-end beauty stores, such as Ulta, Sephora, and recently Macy's. Urban Decay was bought by Moet-Hennessy Louis Vuitton in 2000, before being sold again in 2002 to the Falic Group. In 2009 it was acquired by Castanea Partners, a private equity firm.^[2] The label is based in Newport Beach, California, and has a distribution center in Hallandale Beach, Florida.

Urban Decay claims not to employ animal testing in the creation of its products, and marks on its website which products are considered vegan. It also offers 100% synthetic fiber makeup brushes, including blush and powder brushes, made from taklon as an alternative to typical brushes constructed from animal hair.^{[citation needed]} Every item that is 100% vegan is denoted on the website by a paw print, which means it is "Marley Approved", Marley being the dog of an Urban Decay executive. Additionally, they have received approval by The Coalition for Consumer Information on Cosmetics^[3] and PETA's 5th Annual Best Cruelty-Free Cosmetics Line award.^[4]

[edit] References

1. ^ The details of the relationship, and its decay, are memorialized in Holmes v. Lerner, 74 Cal. App. 4th 442 (1999).
2. ^ http://www.reuters.com/article/pressRelease/idUS107453+30-Mar-2009+BW20090330
3. ^ http://www.leapingbunny.org/nail.php
4. ^ http://www.peta.org/feat/proggy/2008/index.asp#cosmetic

[edit] External links

• Official website

v • d • e Cosmetics Products Lips: Lip gloss • Lip liner • Lip plumper • Lipstick Face: Concealer • Foundation • Face powder • Rouge • Bindi • Thanaka • Tilaka • Cleanser-Toner-Moisturizer Eyes: Eye liner • Eye shadow • Kohl • Mascara Other: Shampoo-Conditioner-Styling cream • Nail polish • Anti-aging cream • Body powder • Cold cream • Sindoor Ingredients International Nomenclature of Cosmetic Ingredients • List of ingredients Related topics Cosmetic advertising • Beauty salon • Spa • Cosmetology • History of cosmetics Treatments Cosmetic surgery • Botox • Facial • Bleaching • Manicure • Pedicure • Hair removal ( Waxing - Threading ) • Hair styling Major brands Almay • American Beauty • Anoo's • Artistry • Aveda • Avon • Bath & Body Works • Biotherm • Bobbi Brown • The Body Shop • Bonne Bell • Bourjois • Burt's Bees • Cargo • Carol's Daughter • Clarins • Clinique • CoverGirl • Creme 21 • Daigaku Honyaku Center • Dr. Hauschka • Eden Allure • Elizabeth Arden • Estée Lauder • Fabergé • Hard Candy • Helena Rubinstein • Kanebo Ltd. • Kao Corporation • Kevyn Aucoin • Kiehl's • Lancôme • Laneige • Laura Mercier • Lise Watier • L'Oréal • L'occitane • Love Cosmetics • Lush • MAC Cosmetics • Mary Kay • Max Factor • Maybelline • ModelCo • NARS • Natural Wonder • Neal's Yard Remedies • Neutrogena • Nexxus • Nivea • Open Sundaes • Oriflame • Origins • Red Earth • Revlon • Richard Hudnut • Rimmel • Sephora • Shiseido • Shu Uemura • SK-II • Stila • Tom Ford Beauty • Trish McEvoy • Ulta • Urban Decay • Vichy • Victoria's Secret • Vie at Home • Wella Categories Chemicals • Companies • People • History