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UPC Romania
Type	Private company
Founded	1992
Headquarters	Bucharest, Romania
Key people	Jack Mikaloff CEO
Industry	Telecommunications
Products	Fixed-line telephony; Internet services; Cable television
Revenue	▲ €66.90 million (2006)
Employees	1600 (2009)
Parent	Liberty Global
Website	upc.ro

UPC Romania is the 2nd largest cable television operator in Romania. UPC Romania provides video, broadband internet, and digital (VoIP) telephony services to 1.2 million customers as of June 30, 2009.

UPC Romania operates in nine of the 12 largest cities in the country, including Bucharest, the capital city, Timisoara, Cluj, and Constanta. Its networks are 79% upgraded to two-way capability with 76% of the homes passed served by a network with a bandwidth of at least 860 MHz.

UPC Romania also offers a wide range of fixed line voice, broadband data & internet products, and hosting services to business customers ranging from SOHO customers to large multinational companies.^[1]

UPC Romania has operated on the Romanian market since 1992. In 2005, UPC Romania acquired Astral Telecom (a process that ended on October 1 2006)

Founded in Cluj-Napoca as Astral Telecom S.A. in 1993, it is currently the owner of the largest cable network in Romania, and is also one of the most important Romanian ISPs, having about 900,000 customers (2005) and generating 25% of the web traffic in Romania.

Astral was rebranded in 2003 by Brandient, when it launched a new marketing image as well as the motto Created to evolve (Creat să evolueze in Romanian).

In 2005, Astral Telecom S.A. was bought for $420 million by UGC Europe and renamed UPC-Astral. At that time, UPC-Astral had 1.28 million customers for its TV cable service, 50,000 for the broadband (cable) Internet service, and 30,000 for the phone-over-TV-cable service.

[edit] Product Roadmap

UPC Romania offers analog cable service with up to 56 channels, depending on location and package. Its digital video offering includes up to 109 channels (including the channels in its analog service), which is available to nearly 50% of its homes passed. UPC Romania offers premium channels and packages, including HBO Romania to analog and digital subscribers for an additional fee. Through its digital service, UPC Romania also offers DVR time-shifting capability

UPC Romania also offers Focus Sat, a digital satellite television service that provides over 70 coded and free to air TV channels and approximately 46 radio stations in digital quality.^[2]

UPC Romania offers three tiers of broadband internet services with download speeds ranging from 2 Mbps to 24 Mbps.

With UPC 3Play offer that the company launched in October 2007, for the first time on the Romanian cable communication market, a client who purchases television, internet, and telephony services in a package pays less for the total subscription.

UPC Romania offers feature-rich digital telephony via VoIP (Voice over Internet Protocol) to over 70% of its homes passed.

[edit] List of UPC Digital TV Channels

Beside the basis package, it includes additional subscriptions.

Main article: List of channels on UPC Romania (Digital with DVR)

Main article: List of channels on UPC Romania (Standard Digital)

[edit] List of UPC Analogue TV Channels

Beside the basis package, it includes additional subscriptions. The list varies from town to town. The differences are quite small.

Main article: List of channels on UPC Romania (Analogue)

[edit] Key facts - as of June 30, 2009

Provides video, broadband internet and digital telephony services^[3]

2.1 million homes passed

1.3 million video subscribers, of which 335,000 are digital cable and DTH subscribers

251,000 broadband internet subscribers

141,000 telephony subscribers

UPC was the first ISP in Romania that throttled peer-to-peer internet traffic (like DirectConnect, BitTorrent etc.)

[edit] References

en:UPC Broadband

[0] Info about UPC Romania

[1] Product Roadmap

[2] KEY FACTS

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Contents

[edit] Product Roadmap

[edit] List of UPC Digital TV Channels

[edit] List of UPC Analogue TV Channels

[edit] Key facts - as of June 30, 2009

[edit] References