Tuborg Brewery Information & Tuborg Brewery Links at HealthHaven.com

Tuborgs Fabrikker
Tuborgs Fabrikker
Location	Copenhagen, Denmark
Owner(s)	Carlsberg
Year opened	1873
Active beers
Name	Type
Grøn Tuborg	Pilsner
Rød Tuborg
Guld Tuborg
Fine Festival
Tuborg Classic	Pilsner
Tuborg Classic Gylden
Tuborg Classic Hvede
Tuborg Lite	Low calories
Tuborg Super Light	Non-alcoholic
Seasonal beers
Name	Type
Tuborg Julebryg	Christmas Beer
Tuborg Påskebryg	Easter Beer

Tuborg is a Danish brewing company founded in 1873 by Carl Frederik Tietgen. Since 1970 it has been part of Carlsberg.

[edit] Introduction

Tuborg initially produced pale lager for the Danish market. It merged with United Breweries in 1894, which then entered into a profit-sharing agreement with Carlsberg in 1903. In 1970, United Breweries was acquired by Carlsberg.

Today, they make lager for global export, as well as a variety of continental styles for both domestic and foreign markets.

In 2008, Tuborg announced a sponsorship deal with Reading & Leeds music festivals to become the festival’s exclusive 'Official Beer' Partner, a position held in previous years by Carling. In 2009 it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer.^[1]

[edit] Origin of the name

The street "Tuborgvej" in Copenhagen, Denmark is named after the Tuborg brewery, and is the street where the original brewery was founded. The name Tuborg originally comes from the name Thuesborg ("Thues castle") which was the name of an inn from the 1690s, situated in the area of the brewery. This name was kept in the form of the local placenames Lille Tuborg and Store Tuborg, which eventually was used for the brewery founded on the location.

[edit] Brands

Tuborg sell a variety of beers in over 26 countries including: Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold.

Tuborg Gold is quite popular throughout Denmark and southern Sweden, in the latter being as easily found on store shelves as other Swedish brews, such as Pripps Blå or Falcon. Tuborg Green has been extremely successful in Eastern Europe, especially in Russia where the brand has seen double digit growth for a number of years and is now the largest premium international beer in the country.

Part of the brand's success has come from its strong links to music in Eastern Europe (see also Tuborg GreenFest) and by being one of the first beers in the market to launch the innovative ring pull cap.

[edit] J-day

In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening^[2]^[3]. In 2009 J-day was moved again to the last Friday in October^[4].

[edit] References

[edit] External links

This beer or brewery-related article is a stub. You can help Wikipedia by expanding it.

This Danish corporation or company article is a stub. You can help Wikipedia by expanding it.

[0] [1]

[1] Politiet ruster sig til snebajer-ryk - Politiken.dk

[2] Betjente holder klar ved værtshuse - Politiken.dk

[3] tuborg.dk

[1]

[2]

[3]

[4]