tokidoki Information & tokidoki Links at HealthHaven.com

tokidoki ("sometimes" in Japanese) is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold.

Tokidoki produces apparel, footwear, accessories and other products using art, iconic characters and the tokidoki logo designed by Simone Legno, including purses, t-shirts, vinyl figures, jewelry, and small toys.

As Tokidoki’s 5th year anniversary approaches, this high-end urban underground fashion has grown to be a leading trend and has already collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Bearbrick, Ride, Asics Onisuka Tiger, Hello Kitty, Smashbox, and Lesportsac.

[edit] History

In April 2003, the co-founder of American cosmetics company Hard Candy, Pooneh Mohajer, and her husband Ivan Arnold, discovered Legno's personal portfolio website, which had some popularity, being listed as one of the The Independent's top ten "websites of the week".^[1] They subsequently arranged to meet him, and Simone joined them in Los Angeles to form the tokidoki business venture. Simone has become a recent fixture at the San Diego Comic Con and makes appearances at various locations worldwide for signings and promotions. Simone has also made a guest appearance on Extreme Makeover: Home Edition.

[edit] Products

[edit] tokidoki for LeSportsac

Since launching, tokidoki has created the tokidoki for LeSportsac line of handbags in collaboration with LeSportsac (each bag comes with a Qee^[2]; a toy collaboration for Toy2R, inside carabiner on stretch cord and a ball chain).

The first print was introduced in Spring 2006, originally named Tokidoki, but deemed by fans as '"The Original Print", which includes Sandy and her Cactus Friends, along with the Moofia minions.

Since then many other characters have been released and featured on LeSportsac bags and the print have also expanded to other merchandise such as jewelry.

The tokidoki for LeSportsac line of handbags have been highly sought after, with rare prints and bags reaching bids up to three or four times the retail price on eBay, leading to the production of many illegal counterfeit copies.

[edit] Toys

There are also a number of tokidoki vinyl toys. These include the 10" Trexi Yukuun and the 3" Trexi that came with it, Yuki-Za and the tokidoki series 3 Dunny. There was a collaboration with Devilrobots for the 3" Trexi Plus series. The Cactus Friends and Moofia line of designer toys with Strangeco has been highly successful. Simone also designed an 8" Qee Bear named Sahara with Toy2R, available in several different exclusive colors (Yellow, Red, Black and White). The original (Yellow) Sahara Qee even included a 2.5" version of Simone herself! There is also a collection of seven Cactus Pups that was released in 2007. These pups are the babies of Bastardino and Polpettina - each pup comes blind boxed with a little accessory.including a monkey,hot dog,soccer ball,skeleton head and a tiny grim reaper.

There have been two tokidoki Circus Punks. The Moofia is a line of 11 vinyl toys. The Moofia are milk box-themed toys, and consist of the following characters: Soya, Leche, Latte, Low fat Milk, Mou Mou Milk Bottle, Baby Milk Bottle, Choco, and Japanese Milk. There are three new Moofia that were released in 2008: Riso, Creamina, and Fragolina. In July 2008, two tokidoki plush dolls were released - SANDy and Mozzarella. In Fall of 2008, tokidoki released Mozzarella's boyfriend named Bulleto. During SDCC 2008, a grey-scale version of Bulleto was released in limited edition.

tokidoki, in collaboration with Toy Tokyo, premiered a limited edition soccer-themed tokidoki bearbrick at the New York Comic Con. Simone was pleased with the collaboration and subsequently created a limited edition Toy Tokyo geisha vinyl as well as another Toy Tokyo exclusive bearbrick (LA Robber) that was released at NYCC 2009.

[edit] Clothing and Accessories

There is a line of tokidoki clothing available which includes both t-shirts, hoodies and jackets for men and women. There is also a line of jewelry, watches, and belt buckles and New Era produces tokidoki hats. Tokidoki has also collaborated with RIDE Snowboards to design a snowboard collection. RIDE produced snowboarding pants, a jacket, bindings boots and a snowboard.

2005

summer, collaborated with Sneaker Pimps to produce customized sneakers.

2006

the tokidoki timing line of watches launched along with tokidoki iPod covers created in conjunction with iSkin.

2007

a tokidoki journal and stationery set were introduced, produced by Dark Horse Comics.
spring, collaborations with Italy's Fornarina shoes to produced sneakers and pumps.
spring, collaborations with Smashbox cosmetics to release a limited make-up line.

2008

tokidoki x Hello Kitty
tokidoki x Mimobot
summer, collaborations with Onitsuka Tiger
tokidoki x Fujitsu

[edit] Characters

There are many tokidoki characters and most of them belong to their own distinct worlds inside of tokidoki. Many of these characters have appeared as Strange co vinyl toys.

The Cactus Friends include Sandy, Sabochan, Bastardino, Polpettina, Bruttino, Carina, and the Cactus Pups Series

The Moofia include Mozzarella, Bulleto, Leche, Latte, Mou Mou, Soy, Choco and more

Adios & Ciao Ciao The Grim Reaper and his girlfriend

Skeletrino & Skeletrina

Bruttino & Carina

Captain Coco

These are the main sets, but there are others.

[edit] References

^ Pro, Ash (2003-01-04). "10 Best Sites of the Week". The Independent: pp. Features p. 66. http://www.findarticles.com/p/articles/mi_qn4158/is_20030104/ai_n9678330. Retrieved 2006-12-29.
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[edit] External links

[0] Pro, Ash (2003-01-04). "10 Best Sites of the Week". The Independent: pp. Features p. 66. http://www.findarticles.com/p/articles/mi_qn4158/is_20030104/ai_n9678330. Retrieved 2006-12-29.

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