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This Is a Fix is the second album by Wales based band The Automatic. It was released on 25 August 2008.[1][2] The album was made available to stream on the band's myspace on 19 August 2008 for one week, followed by b-sides "Young Entrepreneurs" and "Big Ideas" being made available. The album release was celebrated by the band and fans in Oxford Street HMV. Due to Polydor failing to digitally distribute the record in time for release[3], the album peaked at a disappointing #44 place in the UK Albums Chart, which is much lower than their previous album which peaked at #3.
[edit] Recording and productionWriting new material began in late 2006 in the form of two songs, "Steve McQueen" and "Revolution", which is now called "Secret Police", the two tracks over Christmas 2006 were recorded, and were intended to be used as one off singles as a bridge between Not Accepted Anywhere and the bands second album, however after the songs were performed on the NME Rock n' Riot Tour 2007 the band left the UK and began various tours in the United States, presumably due to touring in the United States, "Steve McQueen" which was said to be released in early May 2007 was put aside, due to the band not being able to promote the new single in the UK as well as promoting the USA release of "Monster" and the début album "Not Accepted Anywhere which were scheduled for release around this point in the United States.[4][5] After touring in the United States and several return dates in the United Kingdom the band had returned to Cardiff to continue writing their second full release, with 10 songs in various stages of development the band announced on 18 September 2007 that Alex Pennie, having completed the touring process for Not Accepted Anywhere would not be joining the band for the recording of the second album.[6] [7] In mid October various websites began reporting on the activities of the band, claiming that Paul Mullen, former lead vocal synth and guitar player of YOURCODENAMEIS:MILO had been working with the band in Cardiff on the next release, the band later confirmed that he had been working with them, officially introducing Paul Mullen as second guitarist and vocalist of The Automatic some days later.[8] In early 2008, the band journeyed to Los Angeles were they began working with Don Gilmore whom has previous produced the albums for such acts as Linkin Park and Good Charlotte, this came after being suggested it by a now former A&R person of the band, 5 weeks of recording passed, of the 17 tracks, the majority were close to being finished when the band decided the results of their work were not what they had intended, and the polished sound of the material and the fact a lot of 'over-editing' was used with Don cutting up parts and mixing it in a way using pro tools that wasn't actually possible were thus discarded.[9] After working with Don in LA they decided to switch to Fall Out Boy and All-American Rejects producer Butch Walker[10], were they recorded five songs, before running out of time and money in LA so returned to Cardiff to finish the album with Richard Jackson, who worked with the band on the demos for This Is A Fix, as well as the tracks on Not Accepted Anywhere.[11][12][13][14] In June 2008, the band wrote and recorded b-sides "Big Ideas", "Young Entrepreneurs" and "In This World" in Cardiff with Richard Jackson, the b-sides were featured on the various formats of the "Steve McQueen" single.[15] [edit] ArtworkThe albums artwork, by design studio Kiosk, was revealed on 3 July 2008.[15] According to Yorkshire newspaper The Star, the artwork was based around a double decker bus in a Meadowhall car park, however the final artwork show does not involve this.[16]. Kiosk's creative director, David Bailey, points out that a double decker bus was only used for one of the images in the CD booklet. He goes on to describe the final artwork as '...a mixture of sci-fi sub/urban Britain and the presence of absence'. The story behind the artwork is the how parts of the pictures used on This Is A Fix and Steve McQueen are missing, Paul Mullen has stated it to make people think about whether its something that's been deliberately removed, or whether its covering something up. [edit] ReleaseIn a radio interview with the BBC prior to the NME Rock Tour, guitarist James Frost announced a stand alone single for an April/May 2007 release, however the single, "Steve McQueen" did not get released, in the format of Alex Pennie still in the band, whether this version will be released at any point is not yet known.[17] The album itself was originally intended to be released in June 2008, however the band's label decided to move the release back to 25 August, with the album being released the week after the Reading and Leeds Festival.[18] "Steve McQueen", long awaited single, was broadcast on Zane Lowe Radio 1 show on 7 July 2008, with the video beginning airing the day after, as well as a clip of the track being added to the bands myspace. On 30 July 2008 title track "This Is a Fix" was released as a free download.[19] Before on 19 August 2008 the entire album being made available to listen to on myspace, although one month prior, the entire album was leaked onto various torrent websites. Upon release, the album was almost a week late being added to itunes, 7digital and other digital music stores, it also was not properly distributed to retailers, hugely affecting sales. Despite the possibility of several more singles from This Is a Fix, the band discarded their plans for any further singles from This Is a Fix, including the release of "Magazines", which had been penned by the band as the second single, originally with a November 2008 release date, later moved to February 2009, before being completely discarded when the band returned to their Cardiff studio to begin working on their third studio album.[20][21] [edit] PromotionThe bands first promotional run for the album came in March 2008, with a 21 data tour around the United Kingdom, playing at the countries smaller venues, taking Viva Machine along for all of the dates, and Canterbury for half of the tour, on the tour they playing around 12 songs, both new and old, notably "Light Entertainment" was opened with on all 21 dates, such tracks as "Steve McQueen", "Secret Police", "Magazines", "This Is A Fix" and "This Ship" were also played at almost all dates, the remainder of tracks from the album were usually played at different venues, so the set list would slightly change at almost all dates.[22][23] The band were offered a chance to perform for a second time at the televised performance of T4 On The Beach 2008 after Cage the Elephant pulled out due to illness amongst the band, The Automatic had to cancel a date at Midsommer Norton in order to sound check for the event, and due to it being a televised event, it took priority over the smaller event in Nortan. The band performed at both Glastonbury Festival and Reading and Leeds Festivals, their Glastonbury set was filmed, however was never televised, and despite performing on the main stage at Reading and Leeds, they were not filmed. At Glastonbury NME, XFM and The Telegraph all ran short videos, in the form of interviews and acoustic performances of "Steve McQueen".[24][25] The band ran a radio tour of the United Kingdom promoting the new album, going to XFM Scotland, Edinburgh, Alan Robson, Clyde 1, 1548 Forth 2, Newcastle's Magic 1152, 100-102 Century Radio, 96.2 The Revolution, Xfm Manchester, 106.3 Bridge FM, 96.4 The Wave, 102.1 Bay Radio (formally Swansea Bay Radio), 107.8 Radio Hampshire amongst others.[26] In August 2008 Rock Sound magazine ran an interview with the band in talking about the upcoming release, and what to expect, Kerrang! magazine also included two articles on the band and the new album. In late 2008 with the album released, the band toured across the UK again, on two separate tours, one in September/October and the other in November, run with ULive, meaning that each gig would take place at a University in the UK.[27] Between band member James Frost and photographer Peter Hill[28] The Automatic regularly created their own home-videos from both touring and studio time, the videos are then posted on the bands Youtube. After Alex Pennie's 2007 departure the band began a Webisode format for the videos; "The Automatic have created a series of online webisodes documenting their lives in the lead-up to the release of their second studio album, This Is A Fix, on 25 August, the episodes will give fans access to exclusive live footage and promotional activity over the next two months, as well as interviews with the band"[29] the series which led up to the album release was ended by a 15 Minute video feature digitally available with This Is A Fix, which like the webisodes followed the band prior to the album release.[30][31][32][33][34][35] Second single "Magazines" was slated to be released in November, alongside the uLive tour, however the band wanted more time to prepare a video and promote it further, so the single will now be released in early 2009 alongside another UK tour.[36] [edit] Lyrical content and styleIn an interview with Rocklouder.co.uk the band revealed the main theme of the upcoming album: "There’s a bit of an idea of something going on behind the scenes, like espionage or something like that. Bit of a war theme as well. Completely by accident, but it’s there. Kind of ties in with the album title, 'This Is a Fix'. There’s different layers of meaning to that as well. It could be a fix as in a repair, a fix as in a drug fix, something you need or a solution – there’s a lot of meanings to it. Frost: That all points to a few of the tracks, there’s one called 'Secret Police' and one called 'Bad Guy', which are tying in with the espionage thing, but then one about needing to enjoy yourself and get drunk once in a while and how everyone needs to do that’s another kind of fix, so that title is just from a line in the song, but it accidentally ties in with almost every other track".[18] [edit] Critical responseThe record received a very mixed reaction from critics, with more mainstream better known rock music critics from NME, Kerrang! and Rock Sound all highly rating and praising the record, whilst other website based critics were far more mixed, the record charted at 44 in the UK chart, it has been suggested this could have been due to a mix up with the release, as digitally the album was released a fortnight late, due to a mistake, the poor charting was also blamed by a leak that occurred a month before release, and poor physical distribution. Al Fox of the BBC praised the bands second album also, saying "The album is absolutely dripping with new ideas: the band's willingness to try them for size and to drop anything that doesn't immediately seem to be working means that only the cream of a very good crop of songs has made it onto the disc".[37] Drowned In Sound reviewer Mike Haydock was not as praising of the bands second album, stating; "This Is a Fix may be good enough to save their bacon, but only just" criticising some of Rob Hawkins lyrics in "Bad Guy" and "This Ship", however was praised singles "Steve McQueen" and "Magazines", overall labelling the album as "a pleasant mess".[38] Trevor Baker of Rock Sound magazine praised the album, giving it 8/10, saying "they appear to have gone into studio with the intention of making a record that doesn't let energy levels drop for even a second".[39] Emma Johnston of Kerrang magazine praised the bands comeback; "The Melodies are relentless, almost pop in places, thanks to an underlying disco groove, arty and complex elsewhere. Forget the summer of Monster. This is a band reborn, and better than any could predict".[39] Rock Sound magazine rated the album the 24th greatest record of 2008, whilst Rocklouder.co.uk rated the album the 4th greatest album of 2008.[40][41] At the far end of the reviews The Guardians Rob Fitzpatrick severely disliked the album, particularly the lyrical content, how they talk about the government, magazines, record industry and Hollywood and how they all supposedly 'lie', giving the record 1 out of 5.[42] Reviewers also compared the record to the sounds of Ash and McFly with Metalica and Foo Fighter riffs.[43] Alex Lai of Contact Music stated "Casting their net further than would have been expected actually sees The Automatic producing their best results", positively speaking of the album, also stating "Certainly there is nothing here which will be anywhere near as prolific as "Monster" at uniting the masses, but that may be the trade that has to be made in order to establish themselves as a serious rock act - and this is a decent start to doing that"[44] Sputnik Music's Dan Smith also positively reviewed the record, giving 3.7/5 "This Is a Fix reveals new suprises with every listen, and is on the whole a very strong pop-rock album, with a far greater depth and variety than anyone could have expected"[45] "‘This Is A Fix’ is a solid, enjoyable return." Niall Doherty of The Fly stated "What’s that coming over the hill? It’s an… improvement"[46] [edit] PersonnelLead vocals on the album is split between Mullen and Rob, with Frost singing backing vocals. Alex Pennie took part in the early writing stages of the album, performing "Steve McQueen" and "Revolution" (now Secret Police) with the band since their creation in 2007, however since this both songs have been altered and no longer feature Pennies vocal parts, and many synth parts have been altered or removed from the two tracks. [edit] Musicians
[edit] Other Musicians
[edit] ProductionTracks "Steve McQueen", "Magazines", "In The Mountains", "Bad Guy", "Secret Police" were produced in Los Angeles by Butch Walker, "Responsible Citizen", "Accessories", "This Is A Fix", "Sleepwalking", "Make The Mistakes" and "Light Entertainment" were recorded in Cardiff's Warwick Hall studio by Richard Jackson, "This Ship" was recorded at Olympic Studios in London and was produced by Stephen Harris.[47]
[edit] Track listing
[edit] External links
[edit] References
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