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"Theory of value" is a generic term which encompasses all the theories within economics that attempt to explain the exchange value or price of goods and services. Key questions in economic theory include why goods and services are priced as they are, how the value of goods and services comes about, and for normative value theories how to calculate the correct price of goods and services (if such a value exists). Theories of value fall into two main categories:

Intrinsic (objective) theories

see main article: Intrinsic theory of value
Intrinsic theories, as the name implies, hold that the price of goods and services is not a function of subjective judgements. An example is the labor theory of value which says that prices in a market economy are a function of how much labor was put into the production of a product.

Subjective theories

see main article: Subjective theory of value
Subjective theories hold that for an object to have economic value (a non-zero price), the object must be useful in satisfying human wants and it must be in limited supply. This is the foundation of the marginalist theory of value. In the context of explaining price, the marginal utility theory is not a normative theory of value.

In either case what are being addressed are general prices, i.e. prices in the aggregate, not a specific price of a specific good or service in a given circumstance. Theories in either class allow for deviations when a particular price is struck in a real-world market transactions, or when a price is set in some price fixing regime.

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