The Richards Group

Type	Private
Founded	1955
Headquarters	Dallas, Texas, USA
Key people	Stan Richards, President and CEO
Industry	Advertising
Website	www.richards.com

Contents 1 Company 2 History 3 References 4 External links

[edit] Company

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country.^{[citation needed]}

Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin")^[1], the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.

Major clients include Fruit of the Loom, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities.

In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.^[2]

The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.^{[citation needed]}

[edit] History

Key Dates^[3]:

1953: Stan Richards begins doing freelance design work in Dallas.

1955: Stan Richards & Associates is formed as boutique design shop.

1975: The Richards Group is incorporated.

1976: Company becomes a full-service advertising agency.

1985: Motel 6 is signed as a client.

2001: Richards announces a succession plan.

[edit] References

1. ^ "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. http://www.allbusiness.com/marketing-advertising/4117927-1.html. Retrieved 2009-09-21. 
2. ^ "For Richards Group, PODS Delivers". ADWEEK. 2009-09-16. http://www.adweek.com/aw/content_display/news/account-activity/e3ic4a24657b5de76397109165e052445ce. Retrieved 2009-09-21. 
3. ^ "The Richards Group, Inc.". Funding Universe. 2006-08-04. http://www.fundinguniverse.com/company-histories/The-Richards-Group-Inc-Company-History.html. Retrieved 2009-09-21. 

[edit] External links

• The Richards Group

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