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The Children’s Place

Type	Public (NASDAQ: PLCE)
Founded	1969
Headquarters	Secaucus, New Jersey
Industry	Apparel
Products	Children’s apparel and accessories
Revenue	$1.67 bill. (FY2006 net)
Employees	5,000 full-time
Website	http://www.childrensplace.com

The Children’s Place (TCP) is a leading specialty retailer of children’s apparel and accessories for children from newborn to age fourteen.^[1] . It was founded in 1969. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey^[2] and currently has 5,000 full-time employees.^[3]. As of December 2009, the Company owned and operated 953 TCP stores and an online store at www.childrensplace.com.

Acknowledged as an innovator and leader in the retail industry for kids ages newborn to 14 years, TCP designs, contracts to manufacture and sells their products under the "The Children's Place" brand name. Each Children’s Place store is divided into five sections, serving the needs of specific size ranges. These are: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T), and Newborn (0–12 months).

The company owns and operates The Children’s Place stores, as well as owning and operating Disney Stores between 2004 and 2007. Fiscal 2005 marked the first full year The Children's Place had managed the Disney Store. As of June 2007, the company owned and operated 872 The Children's Place stores and previously 328 Disney Stores before Disney Enterprises moved to regain these rights.As of November 28, 2009, the Company owned and operated 953 The Children's Place stores and an online store at www.childrensplace.com.

On March 26, 2008, Hoop Holdings/Hoop Retail Stores LLC and related subsidiaries of TCP that operated Disney Store retail locations filed a voluntarily petition for relief under Chapter 11 Bankruptcy.The Children's Place stores were not affected in any way by the bankruptcy filing for Hoop Retail.

Most of The Children’s Place stores are located in and around regional malls, but also include some strip centers, outlets, and street stores. The majority of their stores are small, traditional mall stores, although some Children's Place outlets are in a big box format.

On Dec. 11, 2009 The Children's Place Retail Stores announced the appointment of Jane Elfers as President and Chief Executive Officer(CEO) of the Company, effective January 4, 2010. She has also been named to the Company's Board of Directors.

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