Coordinates: 1°17′19″N 103°50′47″E / 1.28861°N 103.84639°E / 1.28861; 103.84639

The Central

Location	Clarke Quay, Singapore River, Singapore
Address	6 Eu Tong Sen Street, Singapore 059817
Opening date	2007
Developer	Far East Organization
Management	PARCO
Owner	Far East Organization
No. of stores and services	280+
Total retail floor area	200,622 square feet (18,638.4 m2)
No. of floors	5
Website	[1]

The Central (Chinese: 中央广场) is a commercial and residential building located on Eu Tong Sen Street, opposite Clarke Quay along the Singapore River in Central Area, Singapore. The Central comprises a five-storey shopping mall, situated below a block of purpose-built small office/home office (SOHO) units, and a 25-storey office tower.

Opened in January 2007, the contemporary shopping mall sits on a site directly above Clarke Quay MRT Station. Managed by PARCO, the mall has five levels totalling 200,000 square feet (19,000 m²) of retailing space, and houses Singapore's first purpose-built SOHO units. The mall has a distinctive Japanese theme, with a wide variety of Japanese shops and restaurants as tenants. The mall's developer, Far East Organization, planned to turn The Central into a Japanese food paradise in the style of Decks Tokyo Beach, a popular waterfront shopping and entertainment complex in Tokyo's Odaiba district.^[1]

In the first of its kind promotional event for a shopping mall in Singapore, The Central presented "South East Asia's Biggest Magic Event at the Singapore River"^[2] by having Singapore top magic duo - J C Sum and 'Magic Babe' Ning teleport 3 people across the iconic Singapore River in 2.5 seconds on the 24th of September 2008.^[3] This mega illusion will be part the F1 Singapore Grand Prix Season.^[4] Named "The Impossible Journey", the starting point will be 3 separate teleportation chambers, each on a see-through platform, atop a see-through stage at the Central river promenade. The destination will be across the Singapore River on the Read Bridge almost 250m away.^[5]

[edit] Gallery

Inside the mall

[edit] Notes and references

[edit] External links

• The Central website
• Uniquely Singapore website
• Far East Organization's website