The Art of Shaving is a United States based retail franchise business of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996. The store was highly successful, and soon thereafter a second shop on Madison Avenue was opened and developed a complete line of natural shaving products.^[1] The Art of Shaving has become the best-selling men’s brand at high-end department stores. Their own stores can be found in 17 locations across the country, with 10 openings achieved in 2007.^[2]

The company has entered numerous partnerships and marketing agreements with razor company Gillette, and some of the Art of Shaving franchises are Gillette-owned.^[3] The brand's products have been criticized as making mundane bathroom accessories excessively overpriced and encouraging conspicuous consumption.^[4]

Procter & Gamble, owner of the Gillette brand, purchased The Art of Shaving in 2009.

[edit] References

[edit] External links

• Company website

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