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TVI - Televisão Independente (Independent Television in English) is Portugal's fourth terrestrial television channel, launched in 1993. It is the leader of audiences in its country since 2004[citation needed]. It competes directly with SIC and RTP1.
[edit] History TVI was the second private Portuguese TV channel to be launched, after SIC being launched five months before. Already under the name TVI, but marketed as 4, in which the 4 was the sole element of its logo, TVI was initially owned by some prominent Catholic Church institutions, including Rádio Renascença, Universidade Católica Portuguesa and União das Misericórdias; Antena 3 Televisión, Compagnie Luxembourgeoise de Télédiffusion, Sonae, SBS Broadcasting, Yorkshire Television and many other media enterprises were minor stakeholders of TVI. This majority-Catholic ownership influenced TVI's programming according to Christian values. In the first years of its existence, TVI assumed the role of an 'alternative' television broadcaster, dedicating part of its airtime to distinct target audiences, with part of the morning dedicated to housekeepers and the elderly and part of the afternoon to the young. In this period, TVI was well known for its programming of American series and movies, like X-Files and Baywatch and the Spanish show El gran juego de la oca (translated as O Jogo do Ganso) imported from Antena 3. TVI also brought in some prominent names in Portuguese television, including Manuel Luís Goucha and Artur Albarran, but the viewing figures had were always lower than expected ones and it entered into deep financial crisis.   TVI's recovery happened when it was totally acquired by Media Capital in 1999, one of the most important media conglomerates in Portugal, and then it started broadcasting more Portuguese-produced programmes, like soap operas. This helped to increase its viewership significantly, but it was in September 2000, when the Big Brother contest started, that TVI gained a boost in popularity. Now the most watched network in the country, TVI is known for having a large number of national reality shows and soap operas. TVI broadcasts a mix of local productions, like soap operas, family series and reality shows, news programs and international movies and series (mostly American). It is currently owned by Media Capital, which is owned by Grupo Prisa. Until February 2007, Media Capital was co-owned by RTL Group and Grupo Prisa. The network works with Media Capital-owned production company NBP to produce its national fictional content. Unlike state broadcaster RTP and commercial rival SIC, TVI tried, without success, to dub foreign programmes into Portuguese after achieving marginal success with Latin American Spanish-language soap operas dubbed to Brazilian Portuguese. Experiments of dubbing included the US series Dawson's Creek and other shows directed at younger audiences. [edit] CriticismAlthough TVI and Cuatro (in Spain) are twin channels (same position, same ownership), they present very different types of programming. Cuatro has a more young and cultural output, and TVI is more directed to an elderly and also a lower class segment of the Portuguese population (soap operas and daytime programming). TVI is also very criticized as it broadcasts US television series like House MD, The 4400, Nip/Tuck, NUMB3RS, The Shield and The Office long after its prime-time, airing past midnight. TVI's prime-time is reserved for in-house programming, mainly soap operas, call tv and reality shows. TVI is still broadcast in 4:3 as of August 2009. [edit] Programmes[edit] Regular
[edit] National[edit] Soap Operas
[edit] Series
[edit] International
[edit] Show
[edit] International Shows[edit] News
[edit] Sports
[edit] Children and teensAll children and teens shows are dubbed into Portuguese.
[edit] Other
[edit] See also[edit] External links
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