Teh botol is a popular Indonesian drink produced by the company Sosro. Teh botol literally means bottled tea in Indonesian. It is a sweetened jasmine tea and it is usually served cold. In addition, Sosro also sells the tea in the Tetra Pak packaging.

[edit] History

This section does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2007)

The Sosro brand, a well-known tea brand in Indonesia, is taken from the Sosrodjojo family name, the owners of the company. They started the business of marketing jasmine tea based in Slawi, a small town in Central Java province, in 1940. The first brand was called Cap Botol (or the bottle sign).

In 1965 the Cap Botol jasmine tea was first introduced to Jakarta by promoting the product with the marketing name of cicip rasa (or today known marketing name of free samples). During the free tasting promotion, the jasmine tea was brewed on the spot, but the time required for brewing was too long for some of their more impatient customers. To overcome this problem, the promotion staff brewed the tea in the office before going to the promotion location and poured the ready-to-consume jasmine tea into big pots and pans. However, this technique did not solve the problem; the tea in large pots and pans spilled over on the way before they reached the location.

Another solution was found by placing the brewed jasmine tea in clean used glass bottles, which were normally used for packing soda, soy sauce and other products. It was successful and gave birth of the teh botol (or tea in a bottle) brand name in 1969. The official name was Teh Botol Sosro.

The first bottles were introduced in 1970. In 1972, they re-designed the bottles. In 1974, with the establishment of PT. Sinar Sosro (a company producing the Teh Botol Sosro) in Ujung Menteng (part of Bekasi at that time), they re-designed again the bottle which remains until today.

[edit] See also

• Cuisine of Indonesia

[edit] External links

• Sosro's Home Page
• Local preference for tea puts Coca-Cola in cold sweat - The Jakarta Post 03 Sep 2005

v • d • e Tea Types of tea Black tea · Blended and flavored teas · Green tea · Oolong tea · Post-fermented tea · White tea · Yellow tea Tea beverages Bubble tea · Iced tea · Lei cha · Masala chai · Teh tarik · Thai tea · Teh botol Tea culture American · British · Chinese · Hong Kong · Indian · Japanese · Korean · Moroccan · Nepalese · Russian · Taiwanese · Sri Lanka  · Turkish · Vietnamese Other Tea house · Teapot · Health effects of tea

This tea-related article is a stub. You can help Wikipedia by expanding it. v • d • e