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TATA ELXSI LIMITED
Type Public
BSE: 500408
NSE: TATAELXSI
Founded 1989
Headquarters Bangalore, India India
Key people S Ramadorai, Chairman
Madhukar Dev, Managing Director
Industry Information Technology
Revenue $54 million USD
Employees ~3,500 (2006)
Website www.tataelxsi.com

Tata Elxsi Limited (TEL) (BSE: 500408, NSE: TATAELXSI) is a technology company of the Tata Group in India. It delivers outsourced product design and R&D services and solutions to customers worldwide, while also providing solutions through four core practices: product design services, design and engineering, system integration services, and visual computing labs. The company has a team of more than 3600 engineers and designers. It is headquartered in Bangalore[1].

Contents

[edit] Overview

Tata Elxsi was created as a joint venture between the Tata group and Elxsi, which produced mainframe computers. In the early 1990s, however, Elxsi went out of business because of the general shift away from the use of mainframes in the global computer industry and the advent of the personal computer. The Tata group kept the name Tata Elxsi but it now belongs to the Tata group of companies.

Tata Elxsi offers complete and integrated product design solutions — including hardware, software and embedded electronics — across multiple technology domains such as Digital signal processing and embedded software, hardware, multimedia, computer networking, storage, visual and scientific computing, and wireless. The company also provides mechanical product design for electronic enclosures, appliances and packaging, from concept ideation to implementation and tool design[1].

Tata Elxsi is associated with styling and industrial design for the automotive industry, with one of the largest styling team in India delivering styling and digital modeling services to leading car-makers and tier-1 suppliers across the world. Tata Elxsi provides Engineering services in CAD/CAM/CAE to the automotive and FMCG industry.

Tata Elxsi's youngest division, Visual Computing Labs (VCL), provides animation, visual effects and games services to the worldwide entertainment industry. It has done VFX in Advertisements, Kollywood films and many Bollywood films. Tata Elxsi has created special effects for a number of Hollywood movies too. VCL is known for executing the "liquid gold" open for the 2004 Academy Awards[2], with direction from Prologue Films. VCL's work include graphics for New York City's 2012 Olympics bid[3]. Tata Elxsi is currently working on the visual effects of Roadside Romeo a joint production between Walt Disney and Yash Raj Films.

In 2006, ARM announced the launch of the ARM Approved Design Center: Software Specialist program, an extension to its ARM Approved Design Center program with Tata Elxsi, has been appointed as the first member of the new program[4].

Tata Elxsi is an ISO 9001:2000 and SEI CMMi Level 5 certified Company. On 01-April-2007, Tata Elxsi changed its logo. The new logo has the Tata Group logo with the words "Tata Elxsi Limited."

[edit] Business Divisions

Product Design Services

  • Designing technology products including hardware / software across the product lifecycle[5].

Innovation and Design Engineering

  • Providing integrated styling and mechanical design solutions to give shape to products.

System Integration

  • Enabling the setting up of design environments by assimilating resources, implementing complex design solutions and designing the architecture for total integrated solutions.

Visual Computing Labs

  • Creating digital content (games, films, commercials) for the entertainment industry.

gaming

  1. Creating digital content games for the entertainment industry.

[edit] Key Service Domains

[edit] Consumer electronics

Tata Elxsi provides services to consumer electronics OEMs for products like digital set-top boxes, digital cameras and camcorders, audio and video players, digital video recorders, home appliances, gaming consoles and home entertainment in areas of embedded intelligence and communication capabilities. [6]

Tata Elxsi provides services in the areas of Silicon/FPGA, Board Design, firmware, processors, RTOS, Drivers, Multimedia and streaming. [7]

[edit] Networking

Tata Elxsi provides services for devices used in Broadband Infrastructure, IP Networks, Wireless Communications and Convergence[8].

[edit] Semiconductors

The Tata Elxsi Chip Design Center offers services to help IC manufacturers go from paper to wafer. Tata Elxsi has product design experience in FPGA's, ASIC's, 0.12 or 0.13 micrometre technology, verification of processors, developing of behavioral models and technology migration.

[edit] Storage

One of Tata Elxsi's first projects 13 years ago was to building a 6-channel SCSI adapter and software for the ELXSI mainframe computer. Since then it has evolved from concentrating on server-attached storage to networked attached storage.

[edit] Scientific Instrumentation

Tata Elxsi provides services for data capture, filtering, processing, and presentation for equipment manufacturing and product development in the scientific field.

[edit] Telecom

  • Design, development and testing of solutions for GSM, GPRS, CDMA, UMTS, WCDMA,WiMAX and LTE[9] [10]
  • Application development including MMS/EMS clients for mobile handsets, and enterprise servers/carrier class servers for field support.
  • Middleware development to support multimedia content delivery over wireless networks

[edit] Visual Computing Labs (VCL)

Visual Computing Labs (VCL) provides Animation (2D & 3D), Special Effects, and Gaming services.

VCL offers services in Pre-production, Production and Post-production of content for Advertising, Film & TV, and Gaming, both in India as well as internationally [11].

Visual Computing Labs operates out of multiple locations, including facilities at Bangalore and Mumbai and also out of Los Angeles, California for services in Animation and Visual Effects. Tata Elxsi also have a large facility located at Whitefield, Bangalore, for Game Development, Customized Software Plug-in Development and for R&D.

[edit] Commercials

[edit] Feature films

2009

2008

2007

2006

2005

2004

2003

[edit] Games

TEL competence in delivering end to end Services in Gaming give users a wide array of options- be it realistic animation, mobile gaming or content authoring.

TEL Service:

  • Licensed Sony PS 2 Game Developer
  • Technology partners to some of the largest Game Publishers

TEL Platform Focus:

  • Console, PC, Mobile, Online

[edit] Awards

  • National Film Award for Best Special Effects - Anniyan (2006)
  • Star Screen Award Best Special Effects - Rang De Basanti (2007)

[edit] Certifications

2006 -> SPICE Assessed
2004 -> BS 7799 Assessed
2003 -> SEI CMMi-Level 5 Assessed
2002 -> ISO 9001:2000 Assessed
2000 -> SEI CMM Level 5 Assessed
1999 -> SEI CMM Level-4 Assessed

[edit] Global Offices

[edit] Asia Pacific

[edit] Europe

[edit] America

[edit] Notes

[edit] External links




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