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MediaCorp TV TVMobile (Chinese: 流动电视) is a subsidiary of MediaCorp Singapore and is the first channel in the world to pioneer the use of Digital Video Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3 MHz, TVMobile provides the latest infotainment, entertainment programmes and real-time news; keeping travellers informed while travelling. TVMobile currently has outdoor-advertising platforms at shopping mall food courts, ferries, academic institutions, taxis and selected SBS Transit buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provides an outdoor-advertising medium that schedules programming according to viewers’ profile and their travelling patterns. However, it can only be received with a digital set-top box by home viewers.
[edit] ProgrammesIt features re-runs and simulcasts of shows both in Mandarin and English from its sister channels and occasionally features original content; for instance, shorts produced in collaboration with Nanyang Polytechnic. [edit] InfrastructureThe network currently has one main transmitting site, nine filler transmitting sites and two transposers located island-wide. The digital signal is carried via ATM and microwave transmitting medium to the main transmitting site before being re-transmitted to the filler sites. [edit] Receiving the ChannelTV mobile is available on SBS Transit Air-con Buses, Bintan Resort Ferries, the Tasty corner & delight corner in Suntec (Carrefour) and a few SmartCab Taxis. In addition, an audio simulcast of the channel is available by tuning-in to 89.3 MHz on the FM band. [edit] Similar systems in Singapore[edit] SMRT MediaSMRT Media, the advertising arm of SMRT Corporation, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of liquid-crystal display (LCD) monitors, has been installed on SMRT's newest fleet of trains (currently suspended as of 2007) and all trains plying the Bukit Panjang LRT. [edit] SBS Transit Moove MediaSBS Transit Moove Media, the advertising arm of SBS Transit, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of LCD monitors, has been installed on all trains plying the North East Line, Sengkang LRT & Punggol LRT. [edit] Reception and feedbackAs of 2005, TVMobile has been installed in most of SBS Transit's buses. TVMobile is an outdoor digital television station, broadcasting live news and entertainment programmes throughout the buses' operating hours. SBS Transit is the only bus operator to have installed TVMobile in its buses as of 2006. From time to time, SBS Transit's use of TVMobile has frequently attracted flak in the Straits Times' Forum pages. Some commuters hold the impression that the installation of TVMobile was the reason for increases in bus fares, even after announcements that this was not the cause. [1] [2] [3] There were also feedback about TVMobile's suitability [4] and the repetitiveness of the programs broadcast.[5] [6] This is despite the fact that the infrastructure and equipment of TVMobile is not managed by SBS Transit at all, but rather, by MediaCorp TV Holdings. SBS Transit buses are just a medium on which TVMobile is installed. TVMobile also provides an extra source of revenue for SBS Transit. This is due to the royalties paid by MediaCorp. [edit] See also[edit] References
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