The Sunday Sport is a British tabloid newspaper, published by Sport Newspapers, which was established in 1986. It has printed plainly ludicrous stories, such as a double-decker London bus being found frozen in the Antarctic ice, or a World War II bomber found on the moon. Defenders of the paper point out that it is not intended to be taken seriously. Its controversial content also includes a high quotient of softcore female nudity.

It has always had a salacious edge, mirroring The Sun's page three, except spread across more of the pages. Since the departure of editor-in-chief Tony Livesey in August 2006, the paper has moved towards more showbiz content spiced with sex, glamour and unique humour. Most issues come with a free gift, whether it is free pints of lager, free downloads, free sex DVDs or even free tomato ketchup squeezy holders.

Its publisher is porn magnate David Sullivan. Advertising in the Sunday Sport was once the responsibility of Sullivan's protegee Karren Brady, who went on to become managing director of Birmingham City Football Club. The current editor is Nick Appleyard, appointed in September 2007. Previous editors have included Michael Gabbert and Paul Carter. It has a sister daily title, The Daily Sport.

In recent years, the papers have endured circulation difficulties as other publications mixing sex, humour, sport and news have launched and the Sport has come to be seen as outdated. The paper has revamped its content and attempted to reposition itself, aiming to be a tabloid "for men". Managing director of Sport Newspapers, Andrew Fickling, has said "We think there is an opportunity to take readers from the Star and The Sun, as those papers feminise."[1]

The Daily Sport and Sunday Sport have helped launch the careers of many page 3 models, including Linsey Dawn Mckenzie, Solange Hop, Cherry Dee, Zoe Parker, Josie Shaw and Dani Thompson

[edit] External links

• Dailysport.co.uk the official website
• Dailysport.mobi the official WAP site
• You couldn't make it up: 'Sport' editor quits for BBC, The Independent, Aug 17, 2006

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