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Ya'akov "Kobi" Shimoni (Hebrew: יעקב "קובי" שמעוני, born November 13, 1979), generally known by his stage name Subliminal (Hebrew: סאבלימינל), is an Israeli hip hop artist and music producer.
[edit] BackgroundSubliminal was born in Tel Aviv, Israel to a mother from Mashhad, Iran and a father from Tunisia. Subliminal started performing music at age 12, and at age 15 met Yoav Eliasi. The two quickly became friends as a result of their mutual love of hip-hop. In 1995 the two began performing in Israeli clubs geared toward a hip-hop audience, wearing baggy clothes and gold chains. They quickly developed a following among the nation's youth, and soon put out their first album, "The Light From Zion". After the outbreak of the Second Intifada in 2000 the two began writing patriotic songs. They became known as creators of "Zionist hip-hop", a label still applied to them. In further contrast to the generally rebellious, "outlaw" nature of most hip-hop, they also praise army service and eschew drugs and smoking. Subliminal's being the son of Jewish refugees is at the core of his hard-line politics. "In Tunisia, my father grew up with his family locking all the doors and windows whenever performing a Jewish ceremony -- out of fear of attacks." Both parents, he says, "ran for their lives" to Israel, where they spent decades recovering from the persecution they had faced.[1] Subliminal and Ha'Tzel also helped discover the Arab Israeli rapper Tamer Nafar; they collaborated but eventually fell out over political differences. The bitter end of their musical relationship is chronicled in the documentary film, Channels of Rage. In 2006 Subliminal collaborated with contratenor David D'Or for the song "Ten Koah" ("Give Me Strength") on Subliminal's hip hop album, Just When You Thought it Was Over.[2] [edit] Social impactThrough lyrics and concerts, Subliminal and his rap group aim to inspire and encourage a new generation to stand as a unified Israeli nation. At many of his concerts, Subliminal begins by calling to the audience, “Who is proud to be a Zionist in the state of Israel, put your hands in the air! Hell yeah!”[3] Subliminal can be seen at many of his concerts wearing American hip hop clothing and a large Star of David chain necklace. Journalist Joshua Mitnick writes that with Subliminal’s patriotic, 2002 chart-topping album “Ha’or v’Ha’tzel” (The Light and the Shadow),
Subliminal uses hip hop to identify with and inspire Israeli teenagers through a new, global medium. Though the messages in his songs are not new, Israeli teenagers that listen to his music grew up in Israel decades after the establishment of the country. Subliminal and his group attempt to instill a new sense of Zionism to teenagers in the twenty-first century. He uses hip hop, writing lyrics and portraying images reflective of life in the country, to communicate with teenagers today. [edit] Discography[edit] Studio albums
[edit] Singles[edit] With TACT[edit] Non-album singles
[edit] From TACT All-Stars
[edit] Solo[edit] From Bediuk Kshe'Hashavtem she'Hakol Nigmar
[edit] Non-album singles
Bat Shishim ( 60 years)- Song was sung on the 60th year anniversary of Israel. It's a remake of the classic Hagevatron's original song. It reached the top of the Israeli music charts for 5 weeks in a row. [edit] See also[edit] External links
[edit] References
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