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Store brands (store brands) or Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia) are specific to retail stores or store chains. The retailer can manufacture goods under its own label, re-brand private label goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store- brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.

In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.)

Some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand vis-a-vis the national brand.

In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain more expensive than generic brands sold at the store. (e.g. Pittsburgh-based Giant Eagle selling their store brands for less than national brands but more than Topco's Valu Time generic brand.) The "no-frills" grocery chains primarily, such as Aldi and Save-A-Lot (though most Save-A-Lots do sell limited name brand products, which vary from whoever owns the store), sell store brands to promote overall lower prices, compared to supermarket chains that sell several brands as well as other goods and services.

Contents 1 List of store brands 1.1 Australia 1.1.1 Supermarkets 1.1.1.1 Coles Supermarkets 1.1.1.1.1 Discontinued 1.1.1.2 BI-LO 1.1.1.3 Woolworths Supermarkets 1.1.1.4 Franklins 1.1.1.4.1 Discontinued 1.1.1.5 Metcash 1.1.1.6 SPAR Australia 1.1.1.7 FoodWorks 1.1.2 Department and discount stores 1.1.2.1 Myer 1.1.2.2 Kmart 1.1.2.3 Target 1.1.2.4 Big W 1.2 Canada 1.2.1 Department and discount stores 1.2.1.1 Zellers/Hudson's Bay Company 1.2.1.2 Eaton's 1.2.1.3 Canadian Tire 1.2.2 Pharmacy 1.2.2.1 Shoppers Drug Mart/Pharmaprix 1.2.2.2 Jean Coutu Group 1.2.2.3 Uniprix 1.2.3 Supermarkets 1.2.3.1 Loblaw Companies 1.2.3.2 Overwaitea Foods 1.2.3.3 Sobeys 1.2.3.4 Metro Inc. 1.3 New Zealand 1.3.1 Supermarkets 1.3.1.1 Foodstuffs Branded Supermarkets. 1.3.1.2 Progressive Enterprises Branded Supermarkets. 1.3.2 Department and discount stores 1.3.2.1 The Warehouse 1.4 Sweden 1.4.1 Coop 1.5 United Kingdom 1.5.1 Supermarkets 1.5.1.1 Asda 1.5.1.2 Morrisons 1.5.1.3 Sainsbury's 1.5.1.4 Prestige Food and Drink 1.5.1.5 Tesco 1.5.2 Retailer 1.5.2.1 Halfords 1.5.2.2 Woolworths 1.6 United States 1.6.1 Department and discount stores 1.6.2 Supermarkets 1.6.2.1 Kroger 1.6.2.2 Safeway 1.6.2.3 SuperValu 1.6.2.4 Winn-Dixie 1.6.2.5 Other 2 References 3 External links

[edit] List of store brands

[edit] Australia

[edit] Supermarkets

[edit] Coles Supermarkets

• $mart Buy – basic needs, at low prices
• You'll love Coles – mid-range on quality and price
• Coles Finest – high quality, market leaders

[edit] Discontinued

• Savings - basic needs at low prices
• Farmland - food and grocery - part of the "Everyday Low Price" range
• Persona - health, beauty and toiletries - part of the "Everyday Low Price" range
• Reliance - household and cleaning - part of the "Everyday Low Price" range
• Coles - store brand

[edit] BI-LO

• Bi-Lo - basic needs at low prices

[edit] Woolworths Supermarkets

• Home Brand – basic needs at low prices - recently marketed as "take it home with pride", to counteract with the low quality, low class stereotype commonly associated with Home Brand.
• Woolworths Select – mid-range on quality and price

[edit] Franklins

• No Frills - basic needs at low prices

[edit] Discontinued

• First Choice - mid-range on quality and price

[edit] Metcash

• Black & Gold

[edit] SPAR Australia

• Fabulous

[edit] FoodWorks

• Best Buy

[edit] Department and discount stores

[edit] Myer

• Babyworld, Brooklyn Industries, Fiorucci, Ladybird, Milkshake, Sprout - Children's clothing
• Basque, Collection, Piper, Regatta, Urbane, Zazou - Women's clothing
• Blaq, Maddox, Reserve - Men's clothing
• Kenji, Lost Highway, Miss Shop, Tokito - Youth clothing
• Cooks Kitchen, Heritage, Vue - Homewares
• Innovare, Mosaic - Footwear
• Chloe & Lola, Miss Pink, Soho - Women's underwear

[edit] Kmart

• Now - Discount Clothing
• Jackeroo - Clothing and Outdoor Furniture
• Homemaker - Kitchen and Manchester general brand
• Audiosonic - Audiovisual Brand

[edit] Target

• Base - Audiovisual Brand
• Rank Arena - Audiovisual Brand (brand used under licence)

[edit] Big W

• Patio by Jamie Durie - Garden tools and outdoor furniture
• AWA - audio visual equipment (brand used under licence)

[edit] Canada

[edit] Department and discount stores

[edit] Zellers/Hudson's Bay Company

• Truly
• Baycrest
• Beaumark
• List of Hudson's Bay Company brands - Listing of Hudson's Bay Company store brands, such as Mantles, Outline, Request, Sportek, Beaumark, Home Styles, Truly, etc.

[edit] Eaton's

(At one time Canada's largest department store chain, Eaton's is long-defunct and these brands have all disappeared)

• Babyfair
• bellefair
• Glider
• Birkdale
• Birkdale Young Men's
• Birkdale Junior
• Bonnie Brae
• Berkley
• Braemore
• Bulldog
• Eatonia
• Commander
• Cottage Sweets
• Gleneaton
• Haddon Plate
• Haddon Hall
• TECO
• Lady Fair
• La Reine
• Optina
• Truline
• Solar
• Vanity Fair
• Viking

[edit] Canadian Tire

• Motomaster
• Mastercraft
• Supercycle
• Morpower (obsolete?)
• Hero

[edit] Pharmacy

[edit] Shoppers Drug Mart/Pharmaprix

• Life

[edit] Jean Coutu Group

• Personelle
• PJC

[edit] Uniprix

• Option+

[edit] Supermarkets

[edit] Loblaw Companies

(Including Dominion Stores Extra Foods, freshmart. Loblaws, Maxi, Provigo, Real Canadian Superstore, SuperValu, valu-mart, and Your Independent Grocer)

• Joe Fresh
• Life at Home
• No name
• President's Choice

  Exact 

[edit] Overwaitea Foods

(Including Save-On-Foods)

• Western Family
• Western Classics
• Value Priced
• Body Zone

[edit] Sobeys

(Including Sobeys and IGA stores in different parts of Canada)

• Compliments Balance
• Compliments Culinaire
• Compliments Junior (co-branded with The Walt Disney Company)
• Compliments Organic
• Compliments Seasonal Collection
• Sensations by Compliments (premium tier)
• Signal (value tier)

[edit] Metro Inc.

(Including Metro, Richelieu and former A&P, Dominion and Food Barn locations)

• Selection (recently re-branded from Merit Selection/Selection Merite)
• Irresistables

Equality

[edit] New Zealand

[edit] Supermarkets

[edit] Foodstuffs Branded Supermarkets.

(New World; Pak'n Save & Four Square supermarkets)

• Budget - Bottom of the line home brand across the board.
• Pam's - Marketed more as an equal to brand name products.

[edit] Progressive Enterprises Branded Supermarkets.

(Countdown; Woolworths; Foodtown; Freshchoice & Supervalue)

• Home Brand - Bottom of the line home brand across the board.
• Signature Range - Marketed more as an equal to brand name products.

[edit] Department and discount stores

[edit] The Warehouse

• Transonic - Audio & Visual; Electric Apliances
• Redstamp - Electric Appliances; Manchester
• Soft Touch - Manchester

[edit] Sweden

[edit] Coop

• Nordchoklad/Candelia (Sweets) - Defunct
• Blåvitt (Generic brand) - Now-defunct, replaced by X-tra.
• X-tra (Generic brand)
• Änglamark (Organic)
• Signum - Defunct, replaced by Coop
• Coop

[edit] United Kingdom

[edit] Supermarkets

[edit] Asda

• Extra Special
• Asda Organic
• Good For You!
• Great Stuff! (Children's food range)
• George - (clothing)
• Asda Smartprice

[edit] Morrisons

• Bettabuy - Currently being phased out in favour of Morrisons Value
• Eat Smart
• Morrisons and Morrisons Value
• The Best

[edit] Sainsbury's

• Basics
• Low Price - Replaced by Basics
• Economy - Replaced by Low Price
• Jeff & Co - Now-defunct Sainsbury's clothing range
• Sainsburys SO Organic
• Taste The Difference
• Be Good To Yourself
• Free From
• Butchers Choice
• Super Naturals
• Different by Design (Home wares)
• TU - Sainsbury's own brand clothing

[edit] Prestige Food and Drink

• Basics
• Economy
• Quality First, you demand, you got it.Prestige is everything.

[edit] Tesco

• Tesco Brand
• Tesco Value
• Tesco Finest
• Tesco Organic
• Tesco Wholefoods
• Tesco FreeFrom
• Tesco Healthy Living/Light Choices
• Tesco Kids
• Tesco Christmas
• Cherokee
• Florence & Fred (F+F)
• Technika
• Digilogic

[edit] Retailer

[edit] Halfords

• Apollo (bicycle)
• Boardman Bikes (bicycle exclusively sold by Halfords)
• Carrera (bicycle manufactured by Merida Bikes)
• Ripspeed (car accessory)

[edit] Woolworths

• Woolworths
• WORTH IT

[edit] United States

[edit] Department and discount stores

• BJ's Wholesale Club - Berkley & Jensen, Wellsley Farms, Executive Choice, Lanesboro, Living Home, Rozzano
• Coop - Coop, X-tra, Coop Kaffe, Røra
• Best Buy - Insignia, Dynex, Init, Geek Squad, and Rocket Fish
• Circuit City (defunct) - Nexxtech, Verge
• Costco - Kirkland Signature
• Gottschalks - Shaver Lake
• Kmart - American Fare
• Kohl's - apt.9, Croft & Barrow
• JCPenney - Arizona Jeans, Stafford, St John's Bay, Towncraft
• Macy's - Alfani, American Rag, Charter Club, Club Room, First Impressions, Frango, greendog, Hotel Collection, I•N•C, Karen Scott, Material London, Style & Co., T Tahari, Tasso Elba, The Cellar, Tools of the Trade
• Meijer - Meijer, Shop Force, gfm, jUMP
• Mervyns (Defunct) - Cambridge Classics, Cheetah, High Sierra
• Nordstrom - BP, Caslon, John W. Nordstrom, JWN, Nordstrom, Pure Stuff, Rubbish
• Office Depot - Ativa, Foray, Break Escape
• RadioShack - Accurian, Archer, Enercell, Gigaware, Optimus, and Presidian, Realistic
• Sam's Club - Member's Mark, Bakers & Chefs
• Sears, Kmart - Canyon River Blues, Covington, Craftsman, DieHard, Kenmore
• Target - Archer Farms, Market Pantry, Up and Up, Xhilaration, Merona, Cherokee, Michael Graves Design, TruTech
• List of Wal-Mart brands - Listing of Wal-Mart store brands, such as Great Value, Mainstays, Sam's Choice, Equate, Ol' Roy, etc.

[edit] Supermarkets

Store brands managed by US based supermarkets. In order by Fortune ranking.^[1]

[edit] Kroger

some brands also available at Kroger Co. subsidiaries

• Kroger Value/FMV - bargain-priced; various items
• Kroger - national brand counterpart; various items
• Private Selection - premium-tier; food items
• Naturally Preferred - organic food items
• Disney Magic - children's-oriented food items
• Big K - carbonated beverages
• Pet Pride
• Moto Tech
• Everyday Living - kitchen and household items
• HD Designs
• Office Works - office supplies

[edit] Safeway

• Basic Red
• Eating Right
• Lucerne
• O Organics
• Primo Taglio
• Priority Pet
• Rancher's Reserve
• Safeway Select
• Waterfront Bistro

[edit] SuperValu

• Albertsons - Store generic brand for Albertsons
• Arctic Shores - Seafood products.
• Baby Basics - Baby food
• Carlita- Hispanic foods
• Culinary Circle - Restaurant Quality food
• Equaline - Generic Pharmacy products
• Essensia - Albertsons and Shaw's Supermarkets (also, "Shaw's")
• Farm Stand- Produce
• Flavorite - Supervalu
• Happy Tails - Line of pet foods.
• Heritage - Liquors
• HomeLife - In home non-food products
• Java Delight, SUPERVALU’s Our Own Brands coffee, is sourced from Hacienda La Minita
• Jewel - Store generic brand for Jewel
• Max Velocity - Energy Drinks
• NutriPlan - Pet Foods
• Shaw's - Store generic brand for Shaw's
• Shoppers Value
• Stockman & Dakota - Premium beef
• SuperChill - Soft Drinks and New Age Beverages (Consolidated A+)
• SuperCrunch- Snack Foods
• Richfood - Store generic brand
• Village Market
• Wild Harvest - Organic line

Some of the older inactive private label brands would be: SavOn Osco by Albertsons · A+ · Janet Lee · Lady Lee · President's Choice · Hillfarm · Econo Buy · Home Best * Good Day - Albertsons

[edit] Winn-Dixie

• Winn & Lovett - Premium Store Brand
• Winn-Dixie - Standard Store Brand
• Thrifty Maid - Cost Value Store Brand
• Chek Cola - carbonated beverages Store Brand

[edit] Other

• 365 - Whole Foods
• A&P - America's Choice, America's Choice Gold, Food Basics, Food Emporium, Greenway, Hartford Reserve, Health Pride, Kids and Baby, Market Spa, Master Choice, Pathmark, Preferred Pet, Smart Price, Super Fresh, Via Roma, Waldbaum's,
• Best Choice - AWG Distribution
• Best Yet - C&S Wholesale Grocers
• Equality - A&P Canada
• Food Club - Brookshire's Grocery Company, Jitney Jungle, Piggly Wiggly, Quality Markets, P&C Foods, Marsh Supermarkets, Roche Bros, New Deal Supermarket
• Giant Eagle - Giant Eagle
• Great Value - Walmart
• Haggen - Haggen and Top Food & Drug
• Hannaford - Hannaford, Sweetbay
• Hill Country Fare - H-E-B
• Hy-Top - Brookshire Brothers
• IGA- IGA
• Market Basket - DeMoulas' Market Basket
• Nature's Promise - Stop & Shop and Giant Food
• Roundy's - Pick 'n Save
• Parent's Choice - WalMart
• Publix - Publix
• Compliments - Sobeys
• Western Family - SaveOn Foods and numerous independent grocers
• Sunny Select - Save Mart
• Trader Joe's
• Wegmans, Nature's Marketplace, Complements, Food You Feel Good About, Italian Classics - Wegmans

[edit] References

[edit] External links

• Private Label Manufacturers Association (PLMA)
• Private Label Manufacturers Association International Council
• PLMA Australia & New Zealand
• PLnow.com! The First Store Brand Virtual Exhibit
• Comparison of Costco store brand hams to other hams