add site
services
publishers
database
health videos
toolbar
stats
live show
health store
more stuff
JOIN/LOGIN
| advertise add site services publishers database health videos
| | about toolbar stats live show health store more stuff JOIN/LOGIN |
Wellness Centers - Leonardo Stoute, "Bapak Waleed",... bmswc.com |
Steve "The Commissioner" Stoute is an American record executive, most famous for being rapper Nas's off-and-on manager since 1995.
[edit] CareerNas first hired Stoute after the absence of commercial success from his first album, Illmatic. Stoute helped the rapper develop a new, Mafioso-based image, and the re-invented "Nas Escobar" released It Was Written, which was a double-platinum success. Stoute helped Nas form a super group called The Firm with Foxy Brown, AZ, and Cormega, who was fired by Stoute and replaced with Nas' friend Nature before The Firm's only album, Nas, Foxy Brown, AZ, and Nature Present The Firm: The Album, was released. Following the "Hate Me Now" incident, Nas fired Stoute and signed with Violator Management in 2001. After leaving Violator shortly after joining the management company, Nas resigned with Stoute and released the God's Son album in 2002. Stoute is the founder of Translation, a company that matches pop-star spokespersons with corporations that want to promote their brands. He has worked to pair Gwen Stefani with Hewlett-Packard, Justin Timberlake with McDonald's, Beyoncé Knowles with Tommy Hilfiger, and Jay-Z with Reebok. Stoute played a role in the development of minority recruitment campaigns for both the Fire Department of the City of New York (FDNY) and the New York City Police Department. For his work on the "Heroes Wanted" campaign, Mr. Stoute received the 2004 Humanitarian Award from the FDNY. In 2003, Mr. Stoute served as the co-chairman of the New York City Fresh Air Fund, a non-profit program offering minority children an opportunity to experience life outside the confines of the inner city. In 2005, Stoute became the Managing Director and CEO of Carol's Daughter, a complete line of hair and body care products made with love and natural ingredients. Stoute and Mary J. Blige have partnered to form the Foundation for the Advancement of Women Now (FFAWN) to inspire women. [edit] Translation LLCSteve Stoute is the founder and chief executive officer of Translation LLC, one of the leading and most influential brand marketing firms in the industry, creating and executing innovative promotions between Fortune 500 companies and superstar celebrities in music, sports, fashion and entertainment. His clients are such worldwide marketers as McDonald’s, Wm. Wrigley Jr. Co., Samsung, Target and Procter & Gamble. Translation generated strategic partnerships between high-profile artists and blue-chip marketers for many products, including Hewlett-Packard’s Harajuku Lovers digital camera with Gwen Stefani, Tommy Hilfiger’s True Star fragrance for women with Beyonce, and Chris Brown, Ne-Yo and Julianne Hough with the re-launch of Wrigley’s Doublemint, Big red and Juicy Fruit Gum campaign. In October 2007, Mr. Stoute partnered Translation Consultation + Brand Imaging with The Interpublic Group, the third-largest agency company in the world. In 2008, Mr. Stoute and Shawn Carter (aka Jay-Z) co-founded Translation Advertising, the advertising division of Translation Consultation + Brand Imaging. Translation Advertising offers creative advertising services to its clients and allows them to reach the still elusive multicultural consumer. In November of 2009 the American Advertising Federation inducted Mr. Stoute into their Advertising Hall of Achievement, the industry's premier award for outstanding advertising professionals age 40 and under. [edit] Carol's DaughterSteve Stoute also serves as CEO and Managing Director of Carol’s Daughter. When introduced to Carol’s Daughter founder, Lisa Price, Stoute was instantly impressed by the organic growth of the brand, its rich story and loyalty to its origins in the face of tremendous success. What began as a friendship soon developed into a partnership, as Stoute brought his creative branding expertise to the burgeoning beauty empire. Stoute was fascinated by how Carol’s Daughter answered a call in the marketplace. The brand provided an authentic experience for a previously overlooked customer, tapping into what Price affectionately calls “The Sister Girl Network.” Stoute was particularly impressed by how Carol’s Daughter stayed true to its homespun roots while staying relevant. He saw the potential to take the brand to the next level without compromising the handmade feel and individual love and care that set Carol’s Daughter apart. Stoute forged strategic partnerships with key celebrities who reflected the brand image and feel. By marrying the celebrity power of Jada Pinkett Smith and Mary J. Blige to the brand and tapping into his personal network for investors, Stoute opened Carol’s Daughter to a wider distribution model, built a strong executive team and infused the brand with business credibility. Stoute has also drawn on his branding experience at Translation to offer a fresh take on building an emotional connection, ensuring that Carol’s Daughter continues to feel personal, unique and homegrown to make the brand a mainstay of daily life. Without devaluing the entrepreneurial spirit with which Price founded the brand or the unique story that shaped its growth, Stoute built a backing for Carol’s Daughter that led to rapid expansion. Carol’s Daughter now boasts eight retail locations across the country, an ever-increasing online presence and distribution through Macy’s, Dillard and Sephora stores nationwide as well as through the Home Shopping Network. [edit] External links
[edit] References |
| ↑ top of page ↑ | about thumbshots |
