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Advertisement drawing of a Spirella corsetier delivering and adjusting in a customer's home.

Spirella was a company which manufactured made-to-measure corsets. It was founded on a patent of dressbone^[1], for bustles (Spirella 1 and Spirella 2), but started corset manufacture in 1904. At its height it had factories in the USA (New Haven, Connecticut, Meadville, Pennsylvania), the UK (the Spirella Building in Letchworth, England) and Sweden (Malmö). Their flagship location was Spirella House on Oxford Circus.

A 180 degree panoramic view of Oxford Circus, looking south down Regent Street. Spirella House is the second building from the left fronting onto the circus.

Its most popular corset was the Model 305. Spirella products were not sold in shops. Instead, female staff called corsetiers were sent to customer's homes.

After an ill-fated attempt to market garments of "Stub-tex", a form of Gore-tex being used under licence from W.L. Gore & Associates, the company was sold in 1985 to the rival Spencers of Banbury and finally closed in July 1989.

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Category:Spirella

[edit] References

^ Julie A. Lauffenberger, "Baleen in Museum Collections", Journal of the American Institute for Conservation (1993), Volume 32, Number 3 (pp. 213 to 230) [1]

[edit] External links

Coordinates: 51°58′49″N 0°13′54″W / 51.98023°N 0.23157°W / 51.98023; -0.23157

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[0] Julie A. Lauffenberger, "Baleen in Museum Collections", Journal of the American Institute for Conservation (1993), Volume 32, Number 3 (pp. 213 to 230) [1]

[1]