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Sony Entertainment Television, commonly known as Sony TV or SET, is one of the India’s most popular Hindi-language based general entertainment channel. Based in United Kingdom, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited)[1], a joint venture promoted by Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India. SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; Bigg Boss, an Indian adaptation of Big Brother); Aahat; Indian Idol; an adaptation of the worldwide Pop Idol; Jassi Jaissi Koi Nahin (There Is No One Like Jassi), an adaptation of the Colombian telenovela Betty la fea; Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhla Jaa; 10 Ka Dum, the Indian adoption of popular game show Power of 10; and C.I.D. Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV and Colors. The channel underwent a much-advertised revamp on May 25, 2009. The channel launched new programs like Bhaskar Bharti, Ladies Special, Entertainment Ke Liye Kuch Bhi Karega and put an end to all its old daily soaps since those programs brought very low TRPS. Even the newly launched shows are not working well and the channel is still much behind in number of viewers as compared to its competitor channels.
[edit] Currently broadcast by SET[edit] Drama[edit] Crime/Horror
[edit] Reality[edit] Formerly broadcast by SET
[edit] See also
[edit] External links[edit] References
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