Delta Air Lines headquarters Delta Air Lines, Inc. (IATA: DL, ICAO: DAL, Callsign: DELTA) (NYSE: DAL) is a United States airline[2] based and headquartered in Atlanta, Georgia.[3][4] Delta operates an extensive domestic and international network, spanning North America, South America, Europe, Asia, Africa, the Middle East, the Caribbean, and Australia. Delta began service to Sydney, Australia from Los Angeles in July 2009, which made it the only current American carrier to serve every continent except Antarctica, though this will change in May 2010 when United Airlines initates service to Africa. Delta and its subsidiaries fly to over 375 destinations in 88 countries (excluding codeshare), across 6 continents.[5] Delta, as of November, 2009 is the only major U.S. carrier that flies to Africa [6] and operates the longest non-stop route of all U.S. carriers from Atlanta to Johannesburg on the Boeing 777-200LR.[7] Delta operates its largest hub at Hartsfield-Jackson Atlanta International Airport and also maintains hubs at Cincinnati/Northern Kentucky International Airport, John F. Kennedy International Airport in New York City and Salt Lake City International Airport. Delta's Atlanta hub is the busiest airline hub in the world. Delta announced that it had reached an agreement with Tempe-based US Airways to swap take-off and landing slots at LaGuardia Airport which Delta is planning to make a domestic hub[8]. On October 29, 2008, Delta completed its merger with Northwest Airlines to form the world's largest commercial carrier.[9] In February 2009, the airline began consolidating gates and ticket counters at airports where both Delta and Northwest operate. The consolidation will be completed by February 2010.[10] Delta carries more passengers across the Atlantic than any other carrier worldwide. [edit] History [edit] Company information and subsidiaries [edit] Airline operations - Delta, the "mainline" component of Delta Air Lines, Inc., - serves primarily high-volume domestic flights and long-haul international services.
- Northwest Airlines -[6] Delta acquired NWA in October 2008 forming the world's largest airline. Northwest operates as a wholly-owned subsidiary of Delta.
- Comair a regional component of Delta Air Lines, Inc., - serves primarily domestic short-haul, low-density, high frequency flights.
- Mesaba Airlines - regional component of Northwest acquired in the merger.
- Compass Airlines - regional component of Northwest acquired in the merger.
[edit] Aviation business related operations, divisions, and subsidiaries - Comair Holdings, LLC
- Comair Services, Inc.
- Crown Rooms, Inc.
- DAL Aircraft Trading, Inc.
- DAL Global Services, LLC
- DAL Moscow, Inc., a 50/50 partnership with Aeroflot
- Delta AirElite Business Jets, Inc.
- Delta Benefits Management, Inc.
- Delta Cargo, Delta's air freight division.
- Delta Connection, a marketing brand given to flights operated by certain regional airlines on short- to mid-haul, low- to mid-volume routes, "connecting" hubs to airports where the larger "mainline" planes would either have a hard time accessing, go unfilled or too infrequently to be profitable.
- Delta Connection Academy, Inc.
- Delta Corporate Identity, Inc.
- Delta DASH, Delta's same-day small package delivery service, part of Delta Cargo.
- Delta Loyalty Management Services, LLC
- Delta Shuttle, which operates high frequency, short-haul service using McDonnell Douglas MD-88s configured with a single-class cabin, and are slowly being replaced with more efficient and economical Embraer 170s flown by Shuttle America for Delta. The flights operate between LaGuardia Airport and Logan International Airport; and between LaGuardia Airport and Ronald Reagan Washington National Airport. Delta Shuttle operates with the same operating certificate, callsign, IATA, and ICAO codes as Delta Air Lines, Inc., unlike Delta Connection branded sub-fleets flown by other certificated regional airlines.
- Delta Technology, LLC
- Delta Ventures III, LLC
- Epsilon Trading, Inc.
- Kappa Capital Management, Inc.
- Northwest Airlines, an airline based in Minnesota was acquired by Delta to form the world's largest airline. It operates routes in North America, Asia, and Europe. Merger closed on October 29, 2008.
- Regional Elite Airline Services (formerly announced as Regional Handling Services), a new subsidiary that will ground handle aircraft for Comair, Compass Airlines, and Mesaba Airlines.[11]
[edit] Former subsidiaries [edit] Defunct airline brands operated by Delta - Delta Express began service in October 1996 in an attempt by Delta to compete with low cost airlines on leisure-oriented routes. Its main base of operations was Orlando International Airport and it used Boeing 737-200 aircraft. It ceased operations in November, 2003 after Song was established.
- Song began service on April 15, 2003 as a single-class airline operated by Delta to compete directly with JetBlue Airways from both airlines' hubs at New York-JFK. While the brand was considered a successful addition to the Northeast-to-Florida market, financially the airline suffered[12]. On May 1, 2006, Song was folded into the Delta mainline brand. The "Song" entertainment system will remain in place on certain long-haul domestic flights. Additionally, all former "Song" aircraft have been reconfigured to accommodate 26 First/158 Economy passengers. These aircraft are now focused primarily on trans-continental flights from JFK and ATL. Song used Boeing 757 aircraft.
- Western Airlines was acquired on December 16, 1986, and was operated as a separate airline by Delta for over three months.[13] In a case by a union to stop the workforce integration, the U.S. Supreme Court wrote "On December 16, 1986, shareholder approval of the merger was confirmed and Western Airlines became a wholly owned subsidiary of Delta."[14] The changeover date for discontinuation of the Western Airlines brand and the date for merger of the two airlines' workforce was April 1, 1987. After the merger, Delta eventually released the name Western Airlines. Delta has maintained Western's former Salt Lake City hub on almost all routes and has added many more destinations; it also uses the former Los Angeles International Airport hub as a gateway to Mexico's vacation destinations, Hawaii, and Australia.
[edit] Hub Information Future Hubs and Current Hubs: Logo of Delta Air Lines from March 2000 to April 2007 - Based on Soft Widget Former Hubs: - Chicago O'Hare International Airport - Delta, until the early 1990s, operated a small hub at Chicago. It served thirteen non-stop destinations from its new Delta Flight Center, which opened in the summer of 1984. During this time Delta also maintained a flight attendant base in Chicago.
- Dallas-Fort Worth International Airport - Delta at one time operated over 200 flights a day from DFW. At times, it was Delta's second largest hub. Delta closed the hub in February 2005.
- Frankfurt Airport - Delta's Frankfurt hub was acquired from Pan Am. Delta dismantled the hub in 1997.
- Los Angeles International Airport - Delta has under 50 flights per day from LAX and has a market share of 7.7%, which is a distant fourth behind United Airlines, American Airlines, and Southwest Airlines. Delta had planned to make LAX a major hub, but those plans have since been reduced to just a focus city as Delta has significantly reduced the destinations served from the airport due to the 2008 energy crisis.[17]
- Orlando International Airport - Delta built up an Orlando hub shortly after the demise of Eastern Airlines in the early 1990s, and subsequently became the "Official Airline of Walt Disney World". The airport then became the hub for Delta Express and song, before Delta pulled back mainline presence in the mid-2000s. Orlando then became a hub for Delta Connection carriers, with a focus on regional jet point-to-point operations in the southeast. Comair and Chautauqua Airlines closed their Orlando hub operations in 2008.
Former Secondary Hubs:[18] - Memphis International Airport - MEM was a mini-hub in conjunction with regional carrier ASA. This operation ended in the mid-1980s when competition became too stiff with Republic Airlines and ASA shifted its aircraft to Delta's Dallas hub. As Republic was later merged into Northwest, Delta will once again have a hub operation here due to the Delta-Northwest merger.
- Portland International Airport - Portland, Oregon (PDX) was at one time Delta's main Asian gateway. It was closed in 2001, further described in the 'route eliminations' section of this article.
[edit] Personnel Between its mainline operation and subsidiaries, Delta employs approximately 75,000 people. Delta's approximately 6,600 pilots are represented by the Air Line Pilots Association (ALPA). The union has represented Delta pilots since 1940.[19] Pilot domiciles are located in Atlanta, Cincinnati, Los Angeles, New York City, and Salt Lake City. The company's approximately 180 flight dispatchers are represented by the Professional Airline Flight Control Association (PAFCA). The rest of Delta's workforce, in contrast to other legacy air carriers, is nonunion. On March 18, 2008, Delta announced that it was offering voluntary severance payouts for up to 30,000 employees (though the target headcount reduction is significantly less than that), and that it would cut domestic capacity by 5%.[20] [edit] Destinations Delta operates 1,534 flights per day. Delta Connection has 2,533 daily flights. Delta, Delta Connection, and other flights from the SkyTeam Alliance partners have 6,795 daily flights.[21] [edit] Codeshare agreements Delta Air Lines and Alaska Air Group announced with "Group" "CEO Bill Ayer to amend their marketing agreement" to make Alaska Airlines and Horizon Airlines the "preferred alliance partners on the West Coast."[22][23] Delta Air Lines also has codeshare agreements with the following airlines as of August 2008:[24] (This list does not include SkyTeam airlines) Delta Air Lines has the largest 757 fleet. Delta Air Lines has an all-Boeing (including McDonnell Douglas aircraft) fleet. However, Delta will inherit numerous Airbus aircraft in its merger with Northwest Airlines. Delta was one of the last major airlines to operate the original Boeing 737-200 models, until the last of these aircraft retired in 2006. Delta has the largest fleets of Boeing 757 and Boeing 767 aircraft of any airline. It is the second largest operator of the McDonnell Douglas MD-80 (behind American Airlines) and the largest operator of the Boeing 767-300 and 767-400ER. The Delta Air Lines fleet consists of 449 aircraft and 16 on order (this list does not include Northwest Airlines aircraft):
Delta's average fleet age is 14+ years as of April 2009. Boeing reports that 102 737-800s have been delivered as of April 2009[27]. Delta plans to sell all but 2 of its ordered 737-800s immediately upon delivery.[28] The interior of a Delta Air Lines Boeing 737-800 with in-flight entertainment and slimline seats On May 1, 2006, the carrier adopted new uniforms from designer Richard Tyler. Delta started the industry's first comprehensive in-flight recycling program on July 1, 2007. The initial program involved all domestic in-bound flights to its Atlanta hub, and has since expanded to domestic in-bound flights arriving at New York-JFK, Cincinnati/Northern Kentucky (CVG), Salt Lake City (SLC), Portland (PDX) and Seattle (SEA) (Federal regulations require the incineration of international waste).[citation needed] On August 5, 2008, Delta announced it will be installing the Aircell mobile broadband network, Gogo. This system, which will be available for a charge, will allow customers traveling with Wi-Fi enabled devices, such as laptops, smartphones and PDAs, to access the Internet, corporate VPNs, corporate and personal e-mail accounts, as well as SMS texting and instant messaging services. Gogo was initially offered on Delta's fleet of 133 MD88/90 aircraft but has expanded to the remaining domestic fleet of Boeing 737, 757 and 767-300 aircraft. It is expected that more than 330 aircraft will have internet access by Summer 2009.[29] As of July 29, 2009, 219 aircraft, or 68% of the pre-merger domestic fleet is now complete, having been fitted with Wi-Fi capabilities. As of October 24, 2009, All MD-80 and MD-90 aircraft have Wi-Fi onboard, and installation is in progress on the Boeing 757-200, 737-700, 737-800, and 767-300 aircraft. In the Northwest fleet, Wi-Fi installation has begun on the Airbus A319, A320, and Boeing 757-200. [edit] In-flight entertainment In the 1960s audio programming was introduced where passengers wore headphones consisting of hollow tubes piping in music. These were installed in some Delta aircraft. Some early wide-bodied aircraft, including the L-1011 fleet, had films projected on to the cabin bulkhead. The film projection system on the L-1011s was replaced by CRT-based projectors in the early 1990s. Also during the same time period, CRT monitors over the aisles were added to the 757 fleet. The MD-90 introduced Delta's first IFE system with LCD monitors in 1995, and the 777 introduced Delta's first in-seat video system in 1999, initially using the Rockwell Collins Total Entertainment System. Delta's first all-digital IFE system with AVOD (Panasonic eFX) was first introduced in 2003 on Delta's former low-cost subsidiary, Song. The Rockwell Collins IFE system on the 777s was replaced by the Panasonic eFX system in 2007. The Panasonic eFX system is trademarked by Delta as Delta on Demand. Audio and video are available on all aircraft except for the MD-88s and Delta Connection aircraft. BusinessElite on all aircraft except the 777-200LR uses the all-digital Panasonic eFX AVOD system. 48 Boeing 757s (Transcontinental 752), also using the Panasonic eFX system, feature live television via Dish Network in both first class and economy, while the remainder of the 757 fleet features a Matsushita system with ceiling-mounted CRT displays over the aisles. The Panasonic eFX with live satellite television has been installed on several aircraft in addition to the 48 757s already featuring the system, including 28 of the 737-800s (two more aircraft to be delivered), and all 21 domestic 767-300s. It is also featured on Delta's 737-700s, which entered service in August 2008. Delta's new 777-200LR aircraft feature the Panasonic eX2 system, which has a greater storage capacity over the eFX.[30] The personal video screens on the 777-200LRs are also larger than those on Delta's other aircraft. In economy class, Panasonic eFX system (without the satellite TV product) is also found on the 777-200ER and 767-400ER fleet. The 767-400ER fleet initially featured the Rockwell Collins TES system, but it only featured in-seat video (non-AVOD) in the first class section of the aircraft; the economy class section only featured LCDs over the aisles. This system was phased out in 2009, being replaced by the Panasonic eFX AVOD system when the last of the 767-400ERs were converted from domestic to international use. Delta's 767-300 fleet (both domestic and international) originally featured CRT projectors in economy class, with the international 767-300ERs also featuring ceiling-mounted CRT displays over the aisles. The projectors and CRTs on the international 767-300ER fleet have been replaced by LCD monitors, while the domestic 767-300 fleet has entirely been upgraded to the Panasonic eFX system with AVOD and live satellite television. The 737-800 (non-Transcon) and MD-90 fleet feature a Matsushita system with drop-down LCD displays below the overhead bins, while the Transcon 737-800 fleet has been upgraded to the Panasonic eFX AVOD/live satellite TV system. When Delta's ex-TWA ETOPS 757s were first delivered, they featured a system made by Sony Transcom (a former subsidiary of Sony now sold to Rockwell Collins) system that was factory installed for TWA. The system featured overhead drop-down LCD monitors similar to Delta's non-Transcon 737-800s and MD-90s. Delta replaced the Sony Transcom system with the Panasonic eFX system featuring in-seat video and AVOD at the same time as the new BusinessElite seats and slimline economy class seats were installed.[31] In the spring of 2010, Delta will be installing the Panasonic eFX AVOD system in Economy on six 767-300ERs that are used on routes that are 12 hours or longer in length.[32] On a transcript from a corporate meeting in October, all aircraft except the "MD-88 and smaller" will get personal televisions, with domestic aircraft receiving live satellite television.[33] Presumably, this may include all aircraft except the MD-88 and DC-9-50 (and the DC-9-30/40 and 5500-series 757-200s, which will be leaving the fleet). Interestingly, all 737-700s, which are smaller than the MD-88, are equipped with AVOD personal television with live satellite television, however, the 737-700 is used on significantly longer routes than the MD-88, which likely warrants an IFE system. The same principle could apply to the Northwest Airbus A319 fleet, which could also possibly get personal televisions with live satellite TV. [edit] Travel classes [edit] BusinessElite BusinessElite is Delta's international business class, available on the Boeing 767-300ER, 777-200ER, 777-200LR, 767-400ER, and select 757-200 aircraft. All BusinessElite seats (made by B/E Aerospace) on Delta's 767-300ER, 767-400ER, and 777-200ER have 60 inches (1,500 mm) of pitch, 160 degrees of recline, and either 18.5 (767) or 21 (777-200ER) inches of width. Passengers in the BusinessElite cabin receive free meals, refreshments, alcohol and an amenity kit. All seats are equipped with a personal, on demand In-Flight-Entertainment (IFE) system, universal power-ports, a moveable reading light, and a folding work table. On the ex-TWA/AA ETOPS 757s, a similar model of BusinessElite seat was introduced in 2008. These seats are off-the-shelf Recaro CL 4420 seats and feature a built-in massage feature, 55 inches of pitch and are 20 inches (510 mm) wide. On March 27, 2007, Delta announced that it will convert its entire 767-400ER fleet to an international configuration, featuring a BusinessElite cabin. During the summer of 2007, 8 out of the 21 767-400ER aircraft were converted and an additional 6 767-400ER aircraft were converted between December 2007 and May 2008. Delta introduced full-flat sleeper suites made by Contour Premium in its 777-200LR fleet upon delivery and will retrofit its 777-200ER fleet with the Contour full-flat product by 2010.[34] On February 5, 2008, Delta announced that they will be installing a sleeper suite product on the 767-400ER aircraft.[35] Designed by Thompson Solutions and manufactured by Contour Premium, these sleeper suites use a space-saving design, with the bottom ends of the seats extending under the armrests of the suites in front when in the full horizontal flat bed position. This allows for minimal reduction in capacity compared to most other sleeper suite products, particularly with the 767's narrower fuselage. The suites will be arranged in a 1-2-1 layout, with a total capacity of 40 BusinessElite suites (down from 42). On November 3, 2008, Delta has announced that the 767-300ER fleet will also get the same sleeper suite product that will be first introduced on the 767-400ER fleet.[36] They will first be introduced on six 767-300ERs that are used on flights that are 12 hours or longer[37] [edit] Domestic First Class First Class is offered on Boeing 737-800, 757-200, MD-88, MD-90, and domestic 767-300 aircraft. Seats range from 18.5-20.75 inches wide, and have between 37-40 inches of pitch. Passengers aboard this class receive free meals, drinks, and alcohol. All wingleted 737-800s and (Transcon) 757-200 aircraft have power-ports at each seat. When the ex-AA/TWA ETOPS 757s were first delivered, they initially featured 22 domestic First Class seats that were originally installed by TWA. On international routes, the aircraft were sold entirely as Economy class. All of the ETOPS 757s now feature the new Recaro BusinessElite seats. [edit] International Economy Class Economy Class is available on all international flights. Seats range from 17 to 18 inches (460 mm) wide, and have between 31 and 33 inches (840 mm) of pitch. A few of the newest 767-300ER and all 767-400ER, 777-200ER,777-200LR, and ex-TWA 757-200 aircraft feature economy class seats with moveable headrests. The economy class seats on the 777-200ERs also feature mechanically adjustable lumbar support. The economy seats on the 777-200LRs and ex-TWA 757s are Weber 5751 slimline a high pivot point recline system where the seat bottom moves forward in addition to the seat back tilting backwards when reclining. These seats are better contoured than the Weber 5150 seats on the 777-200ERs and 767-400ERs, allowing for greater passenger comfort, however, they do not feature adjustable lumbar support. In the spring of 2010, these seats will also be installed on six 767-300ERs that are used on flights that are 12 hours or longer.They will first be introduced on six 767-300ERs that are used on flights that are 12 hours or longer[38] [edit] Domestic Economy Class Economy Class is available on all domestic flights. Seats range from 17 to 17.5 inches (440 mm) wide, and have between 30 and 33 inches (840 mm) of pitch. Passengers aboard this class receive free drinks and snacks. As part of Delta's EATS buy on board program, food is available for purchase on all flights 1,500 miles (2,400 km) or more (some flights to Hawaii and Alaska continue to receive free meal. service[39]). Alcoholic beverages are available for a charge. The 737-800 and domestic 767-300 fleet have recently been refitted with new Weber 5751 slimline seats allowing for greater capacity while maintaining sufficient legroom. Unlike the Weber 5751 slimline seats on Delta's international aircraft, the seats on the 737-700s, 800s, and domestic 767-300s do not feature moveable headrests. These seats will also eventually be introduced on the MD-88 and MD-90 fleet (first being introduced on the ex-Hello MD-90s), however, no dates have been specified as of now. Delta operated a previous buy on board starting in 2003 and ending by 2005.[40][41] The previous program had items from differing providers, depending on the origin and destination of the flight. Items on flights to and from Atlanta had items from the Atlanta Bread Company, while flights from other cities had food from Gate Gourmet.[42][43] [edit] SkyMiles A SkyMiles membership card issued in 2009. The card has a magnetic strip and a barcode on the back. SkyMiles is Delta's frequent flyer program. Created in 1981[44] as the "Frequent Flyer Program"; its name was changed to SkyMiles in 1995. When the frequent flyer program was first established in 1981, new members were awarded an enrollment bonus of 10,000 miles. In 2006, SkyMiles was picked as the "best frequent flyer program" in the Best in Business Travel Awards. In addition to its Delta Connection, Delta Shuttle and SkyTeam alliance partnerships, Delta offers frequent flyer partnerships with the following airlines: On May 1, 1995, Delta Air Lines modified its frequent flyer program, previously called "Delta Air Lines Frequent Flyer Program" and renamed it "SkyMiles". Miles from the old program would never expire but newly earned miles in the SkyMiles program would if there was no account activity for three years. However, effective January 1, 2007, the rules for SkyMile accounts changed, with miles expiring after two years of no activity. At the same time, the old Frequent Flyer program miles were combined into SkyMiles, effectively negating their unlimited shelf-life. On July 31, 2008, Delta adjusted the cost of award tickets by implementing a three-tiered pricing system. For example, a domestic coach ticket costs 25,000, 32,500, 40,000, or 60,000 miles depending on availability.[46] On January 1, 2009, Delta changed the expiration date of Delta SkyMiles. Previously, the SkyMiles expired at the end of the calendar year following 24 months of inactivity. The new policy causes the SkyMiles to expire immediately after 24 months of inactivity. This change caught many consumers unprepared as they expected the miles would expire at the end of the year and they actually expired mid year. [edit] Sky Clubs Delta Air Lines' and merger partner Northwest Airlines' airport lounges are called Sky Clubs. Membership options include one-day, 30-day, annual, and three year memberships and can be purchased with either money or SkyMiles. Membership benefits vary by location, but generally include free drinks (including alcoholic beverages), snacks and reading material. Wi-Fi is free for members and is mostly provided by T-Mobile. Other benefits for Sky Club members include reciprocal lounge access with other SkyTeam members and Delta's other partners. As the official airline of the PGA Tour, Delta Air Lines installed putting greens at select Sky Clubs. Originally, Delta's membership-based airport clubs were called Crown Room lounges, with Northwest's equivalent being WorldClubs. [edit] Locations This is the list of Delta Sky Clubs, including re-branded Northwest WorldClubs. [edit] Advertising [edit] Slogans Delta has had many slogans: - 1940: Airline of the South
- 1961: The Air Line with the Big Jets
- In 1966, with the introduction of the first Series 61 DC-8, Delta adopted the slogan "Fly big to Florida... Fly Delta!". Bob Hope, known in ads as Bob "Super DC-8" Hope, was Delta's spokesperson at the time.
- 1968: Delta is ready when you are
- 1972: Fly the best with Delta
- 1976: Celebrate the Bicentennial with Delta
- 1980: Delta is the Best.
- 1984: Delta gets you there with care.
- 1986: The Official Airline of Walt Disney World
- 1987: The Best Get Better, reflective of the airline's merger with Western Airlines
- 1987: We Love To Fly, And It Shows
- 1989: The Official Airline of Disneyland and Walt Disney World
- 1991: Delta is your choice for flying
- 1994: You'll love the way we fly
- 1996: On top of the world. This slogan was launched at the 1996 Summer Olympics in Atlanta, for which Delta was the official airline.
- Karl Jenkins' Adiemus project began in 1994 as a music project for Delta Air Lines' European advertising campaign. The song was released on the albums Pure Moods and Adiemus: Songs of Sanctuary, and was also used in Delta's commercials in the United States from 1996 until 1999.[citation needed]
- 2000: "Fly___", in which the blank was filled in according to the context of the slogan's usage. For example, on the airline's cocktail napkins, the slogan was "Fly 'refreshed'". For luggage tags, the slogan read "Fly 'for business'" or "Fly 'me home'".
- Immediately after the 9/11 terrorist attacks, Delta adopted the slogan, "Delta remembers America".
- In 2004, Delta adopted a marketing scheme using "Secret Places - ___", in which the blank was filled in according to the picture being used in the advertisement (and coinciding with a major Delta destination). Several examples of this marketing remain in place on jetways and in gate waiting areas in Atlanta and New York-JFK.
- 2005: Good Goes Around"[48]
- 2007: Delta Air Lines exited bankruptcy. To highlight changes, the airline chose "Change Is:__________" (in which the blank was filled according to the context of the slogan's usage) as its slogan. Other advertisements used the tagline "Change Is: Delta" in a play on the use of the Greek letter delta to denote the difference operator in mathematics.
- In and around Atlanta there are advertisements promoting Delta as the "Official Airline of the Braves Unofficial Airline of the World". Also "Make Every Game a Home Game" is used.
- 2008: As part of the rebranding project a safety video featuring a flight attendant premiered on YouTube in early 2008 garnering over 1 million views and the attention of news outlets, specifically for the video's camp and cheeky tone mixed with the serious safety message. The flight attendant, Katherine Lee, has been dubbed "Deltalina" by the media for her resemblance of movie star Angelina Jolie.[49][50][51] Delta had considered several styles for its current safety video, including animation, before opting for a video presenting a flight attendant speaking to the audience. The video was filmed on a Boeing 757.[52]
- After the merger with Northwest, both airlines adopted "One Great Airline" and "Together In Style".
[edit] Sponsorships and awards - Delta is the winner of the 2009 Gay.com Travel Awards in the Favorite Airline category. [56] Competitors include: American Airlines, Virgin America, JetBlue, and Southwest Airlines.
- EnergySolutions Arena in Salt Lake City, home of the NBA's Utah Jazz, was originally known as the Delta Center. Delta held the naming rights to the arena from 1991 to 2006. Delta continues to be an official sponsor of the team, however. [57]
[edit] Web interactions There are several news sources: [edit] Incidents and accidents The following are major incidents and accidents that occurred on Delta Air Lines mainline aircraft. For Northwest Airlines incidents, see Northwest Airlines Incidents and Accidents. For Delta Connection incidents, see Delta Connection incidents and accidents. Delta Air Lines Reported Incidents | Flight | Date | Aircraft | Location | Description | Casualties | | Fatal | Serious | Minor | Uninjured | Ground | | N/A[58] | April 22, 1947 | DC-3 | Columbus, Georgia | A Vultee BT-13, owned by the Tuskegee Aviation Institute landed on top of the DC-3, which was flying from Macon to Columbus. | 8 | | | | 1 | | 705[59] | March 10, 1948 | DC-4 | Chicago Midway Airport | Crashed near Chicago Municipal (Midway) Airport shortly after takeoff while en route to Miami. Officials determined that longitudinal control of the airplane was lost resulting in the crash. The cause for the loss of control remains undetermined. | 12 | 1 | | | | | 318[60] | May 17, 1953 | DC-3 | Marshall, Texas | Crashed 13 miles (21 km) east of Marshall, Texas. The flight which originated from Dallas Love Field was on approach to Shreveport, Louisiana. The crash was attributed to adverse weather conditions with a thunderstorm in the area. | 19 | 1 | | | 1 | | 1903 | May 23, 1960 | Convair 880 | Atlanta | Crashed during a training exercise in Atlanta. The aircraft stalled and crashed killing all four crew members. | 4 | | | | | | 9877[61] | March 30, 1967 | DC-8 | New Orleans | Crashed during a training exercise near New Orleans International Airport. The improper use of flight and power controls by both instructor and the Captain-trainee during a simulated two-engine out landing approach, resulted in the loss of control. The aircraft crashed into a residential area, destroying several homes and a motel complex, killing 13 civilians. | 6 | | | | 13 | | 9570[62] | May 30, 1972 | DC-9 | Greater Southwest International Airport | Crashed during landing procedures in Fort Worth, Texas. The probable cause of the accident was wake turbulence resulting from a touch-and-go landing moments before of American Airlines Flight 1114, operated using a DC-10. The right wing hit the ground causing a fire resulting in the aircraft being written off. | 4 | | | | | | 954[63] | December 20, 1972 | Convair 880 | Chicago O'Hare Int'l Airport | The Delta CV-880 taxied across runway 27L in bad weather. At the same time, a North Central Airlines DC-9 took off from the same runway. Both aircraft collided. | | | | 94 | 10 | | 723 | July 31, 1973 | DC-9 | Boston Logan International Airport | Crashed in seawall. Contributing to the accident was a defective flight deck instrument giving the crew misleading guidance during the instrument approach in visibility less than a half mile with 500-foot (150 m) cloud ceilings. 89 occupants died including Leopold Chouinard ,[64] died from burns months after the accident, leaving no survivors .[65] | 89 | | | | | | 516[66] | November 27, 1973 | DC-9 | Chattanooga Metropolitan Airport | Crashed into approach lights during a thunderstorm. | | 4 | 75 | | | | 191 | August 2, 1985 | Lockheed L-1011 | Dallas-Fort Worth International Airport | On a Fort Lauderdale-Dallas/Fort Worth-Los Angeles route, the plane crashed due to severe microburst-induced wind shear. One civilian was killed as the plane crossed a highway. The crash would later become the subject of a television movie. Numerous changes to pilot wind shear training, weather forecasting, and wind shear detection were made as a result of this crash.[67] | 134 | 15 | 12 | 2 | 1 | | 1141 | August 31, 1988 | Boeing 727 | Dallas-Fort Worth International Airport | Crashed after takeoff bound for Salt Lake City, Utah. Officials believe the crash was contributed to by improper configuration of the flaps and leading edge slats. | 14 | 26 | 50 | 18 | | | 1288[68] | July 6, 1996 | MD-88 | Pensacola Regional Airport | An uncontained engine failure of the port (left) engine on the aircraft which resulted in a fan hub piercing the cabin. The flight was scheduled to fly to Atlanta | 2 | 2 | 3 | 135 | | | 1989[69] | September 11, 2001 | Boeing 767-300 | Enroute from Logan International Airport | Flight 1989, bound for Los Angeles International Airport was caught in the path of United Airlines Flight 93. The two aircraft were so close that ATC were initially confused as to which plane had been hijacked. The Delta pilot managed to avoid United 93 and the flight was later diverted to Cleveland Hopkins International Airport.[70] | 0 | 0 | 0 | All | 0 | [edit] Hijackings There have been over a dozen attempted hijackings which resulted in no injuries and the surrender of the often lone hijacker. These incidents are not included. The following are notable hijackings because of fatalities or success in forcing the aircraft to fly to another country: - In 1968, a Delta DC-8 was hijacked to Havana, Cuba. This was the first successful hijacking to Cuba from the U.S. since 1961,[71] and was the start of multiple hijacking attempts to Cuba in the late 1960s. This coincided with the introduction of passenger screening using metal detectors in U.S. airports starting in the late 1960s.
- Additional hijackings which resulted in no injuries and the flight landing in Cuba include March 28, 1984 (Delta 357 New Orleans-Dallas 727),[72] August 18, 1983 (Delta 784 Miami-Tampa 727),[73] July 17, 1983 (Delta 722 Miami-Tampa 727),[74] June 11, 1979 (Delta 1061 New York LaGuardia-Fort Lauderdale L1011)[75]
- July 31, 1972, a Delta Flight 841, a Detroit to Miami DC-8 flight, was hijacked to Algiers, Algeria by 8 hijackers. The aircraft stopped in Boston to pick up an international navigator, who was wearing only swimming trunks and a shirt. The flight was allowed to return with passengers to the U.S., stopping in Barcelona for refueling.[76][77]
- On February 22, 1974, Samuel Byck, an unemployed tire salesman from Pennsylvania, stormed aboard a Delta Air Lines Flight 523, DC-9 flight at Baltimore Friendship Airport (now Baltimore/Washington International Thurgood Marshall Airport) scheduled to fly to Atlanta and shot both pilots, killing the First Officer, Fred Jones. He intended to crash the plane into the White House.[78] After shooting the pilots, the hijacker grabbed a passenger and demanded that she fly the aircraft.[79]
- On August 23, 1980, a Delta Air Lines L-1011 on a San Juan to Los Angeles flight was hijacked to Cuba.[80] The hijacker was jailed by Cuban authorities, and all passengers were released unharmed.
- On September 13, 1980, a Delta Air Lines New Orleans to Atlanta flight was taken over by two hijackers and forced to fly to Cuba. The flight continued to Atlanta after stopping in Havana.[81] The hijackers were imprisoned by Cuban authorities. One hijacker was released and later sought US residency. The suspect was later arrested by US authorities in 2002[82] and sentenced to prison the following year.
[edit] References - ^ a b Norwood, Tom; Wegg, John (2002). North American Airlines Handbook (3rd ed.). Sandpoint, ID: Airways International. p. 40. ISBN 0-9653993-8-9. http://www.airwaysnews.com.
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- ^ http://news.delta.com/index.php?s=43&item=751
- ^ http://www.nwa.com/features/mergerletter/index.html?intomni=tc.100percentservesV2.hplead
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- ^ Delta Air Lines Codeshare Agreements
- ^ a b Delta-Midwest sign codeshare agreement
- ^ http://news.delta.com/index.php?s=43&item=742 Delta Virgin Blue to sign JV agreement
- ^ [1]., Federal Aviation Administration
- ^ [2], 2007 Form 10-K
- ^ Delta Air Lines To Offer In-Flight Wi-Fi On All Domestic Flights (Official Press Release: August 5, 2008)
- ^ Shepard Group (2006-12-16). "US majors get with the cabin-upgrade programme". Press release. http://web.archive.org/web/20071107110406/http://www.shephard.co.uk/Inflight/default.aspx?Action=-1000945703&ID=32c250df-e45e-42d1-9747-bac853a0dd69. Retrieved 2006-12-16.
- ^ Chris Babb (2007-09-02). "Enhancing the Entertainment Experience". http://blog.delta.com/2007/08/31/enhancing-the-entertainment-experience/#comment-122.
- ^ 767 International Fleet seating update
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- ^ 767 International Fleet seating update
- ^ 767 International Fleet seating update
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- ^ Alexander, Keith L. "Passengers find buy-on-board food hard to digest - Airlines are starting to feed fliers again." San Francisco Chronicle. Sunday March 27, 2005.
- ^ Morales, Tatiana. "Buy On-Board Meals?." The Early Show/CBS News. July 7, 2003. Retrieved on September 16, 2009.
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- ^ Delta Redoes Mileage Plan for Its Fliers (NY Times)
- ^ http://www.delta.com/traveling_checkin/airport_information/delta_sky_club/sky_club_locations/index.jsp
- ^ "Delta Slogan Good Goes Around"
- ^ Delta's New In-flight Safety Video
- ^ Delta's YouTube Star
- ^ 'Deltalina,' a real Delta employee, is loving the safety spotlight
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- ^ http://www.delta.com/about_delta/partnering_with_delta/sponsorships/pga_tour/index.jsp
- ^ http://www.cirquedusoleil.com/CirqueDuSoleil/en/Pressroom/cirquedusoleil/public/pressreleases/news113.htm?private=1
- ^ The Delta Prize for Global Understanding
- ^ [3]
- ^ [4] Energy solutions arena, Delta official sponsor.
- ^ aviation-safety.net
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- ^ aviation-safety.net
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