33cl "Skol" can from Spain

Skol is an international beer brand. Allied Breweries of the UK, Labatt of Canada, Pripps-Bryggerierna of Sweden and Unibra of Belgium formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol lager, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed.^[1]

Skol is the most popular beer in Brazil, originally produced by Caracu, which was bought by Brahma in 1980, which in turn became Ambev and then InBev.^[2] Carlsberg holds the license outside Africa and South America.^[3]

The name is related to the Scandinavian toast "skål". For a period, the Hagar the Horrible cartoon character was used for promotion.^[4][5]

The merger between Allied Breweries and Carslberg, created Carlsberg-Tetley's, who now brew the beer at their brewery in Leeds.

[edit] References

1. ^ Unilever Limited and Allied Breweries Limited, Monopolies Commission report 9 June 1969
2. ^ Brazil's Brahma beer goes global, BBC 4 December 2005
3. ^ Carlsberg brings cheers with Skol beer
4. ^ Beermat
5. ^ TVWhirl

[edit] External links

• Skol in Africa (in French)

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