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Sistema Brasileiro de Televisão (SBT, "Brazilian Television System"), is a Brazilian television network. The network first aired in 1981, and its headquarters are based in Osasco. SBT is owned by Silvio Santos (born Senor Abravanel), a popular Brazilian TV host. Its studios are located in São Paulo. SBT has most of its schedule dedicated to children and pre-teens, making it the favourite network for the young audience. In 1998, SBT was running the longest-in-length children's programming block ever, together with TV Cultura; it was shown from Sessão Desenho, a cartoon block, at 7:00 am (the time the network used to start broadcasting), until 9:00 pm, when the children's telenovela Chiquititas normally ended. SBT promoted this situation on the screen, calling this whole period as SBT Kids, a total of 14 hours per day, and until nowadays neither SBT nor other networks have beaten this mark. While most TV stations in Brazil depends mostly on national productions, SBT depends heavily on imports, mainly from Mexico and USA. For more than 20 years comedy show El Chavo del Ocho (shown in Brazil as Chaves) is one of the station's most-watched shows. The show also has a deal with Warner Brothers which gives the channel an exclusivity deal to show all their sitcoms, dramas and movies. For a long time, Mexican telenovelas have been one of the most recognizable features on SBT, mostly during the early 1990s when they reached their peak in the country with titles like the children-oriented Carrusel, La Usurpadora, El Privilegio de Amar, Luz Clarita, and the incredibly successful María trilogy (María Mercedes, Marimar, María la del Barrio). Compared to the toned-down Brazilian telenovelas, Mexican soaps are considered tacky and exaggerated, but during the 1990s were a huge hit with lower-class people. Other '90s hits include Domingo Legal, a Sunday variety show which during the later part of the decade was SBT's highest-rated show, even surpassing TV Globo for hours, something which was very rare. Domingo Legal was criticized for being excessively sensationalist and ratings started to decline after the PCC scandal (see below). As of 2008, the show is often ranked second in the ratings. The list of hits continues with Show do Ratinho, which had a similar format to Jerry Springer, Show do Milhão, a game show in the vein of Who Wants to be a Millionaire? and Chiquititas, which was a big hit among kids. For over 20 years SBT was the second place in Brazilian television ratings, behind Rede Globo, but in February 2007 it was outpaced by Rede Record for the first time in São Paulo. Nevertheless, SBT recovered its second place the following month. [1]. Since the 90s peak in popularity, Mexican telenovelas have been declining in the audience hitting an all time-low in the last two years (the last Mexican soap operas to have big ratings were Carita de Ángel in the early 2000s and Rebelde, which was a phenomenon in 2006). In 2001, SBT decided to start remaking Mexican soaps with Brazilian actors. The first soaps (Picara Sonhadora and Marisol) did fairly well in the ratings; however, they have hit an all-time low recently, with soaps like Cristal, Os Ricos Também Choram and Maria Esperança (a version of the highly-successful Maria Mercedes), scoring very low ratings. Beside Mexican soaps and their remakes, the channel also air cartoons during the morning, and formats like Ídolos, Brazilian version of American Idol, that was replaced to TV Record, and the Brazilian version of Supernanny, which are two of the most watched shows on the channel, and also a version of Deal or No Deal (presented by Silvio Santos himself, who presents many of the network shows), lots of talent shows and one dating show. The channel also shows movies and A Praça é Nossa, a comedy show which has been one of the network's highest-rated shows since the early days.
[edit] History[edit] The pre-SBT yearsRede Tupi Canal 4 in São Paulo began in 1950. Since the 1960s, Silvio Santos independently produced his own program, not only in Tupi, but in Rede Globo from 1965. Soon he had a structure able to support his dream of owning his own TV station. In 1976, thanks to the influence in governmental circles of humourist and his old-time friend Manoel de Nóbrega, who had a show at Rede Globo then, Santos finally obtained a license for his own station: Rio de Janeiro's channel 11, called TV Studios, or TVS for short. Soon its flagship program, the day every-Sunday Programa Silvio Santos, was being aired from TVS. Other programs soon arrived as the network began to show support from city residents who were tired from excessive competition from Globo, Tupi, Bandeirantes and TV Rio, the city's own network. When Rede Tupi collapsed in 1980, Santos obtained three stations from the network: São Paulo's channel 4, Porto Alegre's channel 5 and Belém's channel 5. Thus, SBT was created, launched officially on August 19, 1981, still using the TVS name until 1988. Until the official SBT's formation, the Silvio Santos Group also had a station named TVS, in Nova Friburgo (O&O in channel 3). However, Minas Gerais TV Alterosa in 1978 became one of SBT's broadcast affiliate networks. Some of the later affiliates were adopted from Rede Tupi, after its closure in July 18, 1980, by order of the Brazilian Minister of Communications, Haroldo de Matos. [edit] The 80sIn the 1980s, SBT established itself with popular programming, contracting popular hosts and airing a mix of its own and some Televisa programming, especially Mexican telenovelas and comedy shows such as El Chavo del Ocho (Chaves) and El Chapulín Colorado (Chapolin). It quickly gained 2nd place ranking in Brazilian ratings, except for in Rio de Janeiro, where Rede Manchete occupied this position. In 1987, Santos turned SBT practically upside-down, pursuing a better 'quality' programming, while trying to attract a larger audience and better advertisers. The most significant new personalities signed by the network were humorist Jô Soares brought in from TV Globo in 1988, thus introducing the concept of late night talk-shows on Brazilian TV, and Boris Casoy, who became the first anchor in Brazil with its TJ Brasil newscast, which succeeded Noticentro, the network's first newscast with Antonio Casale. In 1988, Santos was able at the last minute to prevent TV host 'Gugu' Liberato from signing with TV Globo after several successful years on the network's Viva da Noite program as host. This was widely seen as an indication that Gugu would be Santos' successor on Sunday afternoons, reinforced with the extended time of Gugu's program Domingo Legal, which would begin half a decade later. It was the same year when SBT broadcast the 1988 Seoul Olympics, two years after its 1986 FIFA World Cup coverage. [edit] The 90sTVS was renamed TVB in 1990, but the name change was only seen in 1993-94 in the form of TV idents. 1991, the year when SBT turned 10, saw the beginning of one of its best newscasts, Aqui Agora (Here Now) and Serginho Groisman's Programa Livre (Live Program) variety show. SBT kept the same aggressive approach of the end of the 80s, investing heavily in its own telenovelas and getting television rights for some important sporting events (including Copa Mercosur, Copa do Brasil and Cart Championships). Also kept in touch with its heritage, signing with popular host Carlos 'Ratinho' Massa in 1998, getting more Mexican productions and launching some game shows like Show do Milhao in 1999. In the end of the decade, SBT was the undisputed 2nd place of Brazilian ratings and eyeing Globo's no.1 spot. [edit] The 2000sSBT began the decade investing in movies, broadcasting a package of Disney (now working with Rede Globo) and Time Warner productions, the latter being promoted in a one hour block on the network. In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother marked the first SBT lead the ratings on Sunday night. Since 2003, with the advance of Rede Record, SBT entered in a crisis. Two important facts in this year marked the beginning of its problems:
Since then, the notable SBT success has been the airing of the program Rebelde and the seven-year old host Maisa who's become a television and web hit because your spontaneity on air. Problems have included constantly changing programming without any warning even to hosts, thus confusing the audience. In 2006 SBT celebrated its 25th birthday amidst a deepening crisis. Today, the SBT is about 28 years on the air, taking 96% of Brazilian households with television. It is the second largest TV Network in the country, vying for leadership with Rede Record by the way already owned by Silvio Santos. The CDT da Anhanguera is the second largest television production center in the Brazil just behind of the Projac owned by the Rede Globo. Over 5000 employees are working round the clock from SBT's 110 TV stations. In the year 2008, the SBT was going through a severe crisis and lost the deputy leadership of the Brazilian audience after more than 20 years to Rede Record. However,in 2009 on surrender reaction its audience has been improving again each day with strong chances of becoming deputy audience leader once again. All over 2009, SBT and Rede Record are technically tied second place in the national television ratings. [edit] InfluenceSBT found much inspiration on United States television. The network logo was inspired by the ABC circle logo, and in the late 80's and early 90's, the institutional campaigns Quem Procura Acha Aqui (1988 to 1991) and Vem Que é Bom (1991) were nearly identical copies of NBC's campaigns Let's All Be There and Come Home to NBC. The sets of versions of American game shows Si o No, Siempre o Bad, Double Dare, and Deal or No Deal bear a very close resemblance to their American counterparts, although some of these shows were actually licensed. In the 90's, SBT has marked a partnership with CBS to news program Jornal do SBT, with transmission from CBS Telenotícias channel. More recently, the flagship nightly television news program SBT 24 Horas opening was very similar to the one used by GMA-7 24 Oras in 2005 and now, in 2006 opening is similar to the Telecinco's Noticias Telecinco[2]. The main competitors Rede Globo, Rede Record, Rede Bandeirantes and RedeTV!. Rede Globo has broadcast by ABC shows. [edit] Casting of SBT          [edit] Presenters
[edit] Journalists
[edit] Artists
[edit] Authors
[edit] Television Directors
[edit] Dramaturgy
[edit] Programming             SBT is famous in Brazil for showing Mexican soap operas and comedy shows such as El Chavo (Chaves) and El Chapulín Colorado (Chapolin), produced by the Mexican broadcasting network Televisa. SBT also shows American movies, cartoons, and series, mostly produced by the Time Warner group. It produces several game shows, with some of them broadcast on Sundays, on the Programa Sílvio Santos. [edit] News
[edit] Reality shows
[edit] Game shows
[edit] Talk shows
[edit] Music Shows
[edit] Comedy shows
[edit] Brazilian soap operas[edit] Cartoons
[edit] Mexican series
[edit] Japanese anime
[edit] Children's shows
[edit] Sport Shows
[edit] Movie banners[edit] Local ProgramsMain article: List of Local Programs of SBT [edit] US series[edit] In Display
[edit] Soon
[edit] Recently Displayed
[edit] Outside Display
[edit] TV stationsThroughout Brazil, SBT has over 110 television stations, of which 9 are directly owned stations, the rest are affiliates. [edit] Corporate Slogans
[edit] References[edit] External links
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