Serge Adda (19 September 1948 in Tunis–6 November 2004 in Paris) was the former president of the French television station TV5.

A Franco-Tunisian and an expert in political economy, Adda began his vocational career in 1971 as a researcher at CETEM (Centre d'étude des techniques économiques moderne). From 1975 to 1978 he was a director of research at École spéciale d'architecture.

In April 2001 he became an adviser to the president of the Canal+ Horizons group.

Adda was president of TV5 from 23 October 2001 until his death. TV5 is — after Euro sport, MTV and CNN — the fourth-largest European broadcaster. Adda emphasized a range of popular TV programs.

From 1974 to 1981 he lectured at the University of Paris and from 1982 to 1989 he was an advisor to UNESCO and the African Development Bank. Married with two children, he died of cancer.