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1116 SEN
City of license	Melbourne, Australia
Broadcast area	Melbourne
Branding	SEN 1116
Slogan	"Melbourne's Home of Sport" and "Melbourne's New Home of Footy"
Frequency	1116 kHz AM
First air date	2004
Format	Talk/Sport
Class	Commercial
Callsign meaning	SEN - Sports Entertainment Network
Former callsigns	3AK
Owner	Pacific Star Network Limited
Webcast	http://sen1116.conexim.com.au/sen1116_16.asx
Website	http://www.sen.com.au

SEN 1116 (callsign 3AK), the acronym standing for Sports Entertainment Network, is a commercial AM radio station based in Melbourne, Australia, operating on 1116 kHz. It is currently owned and operated by Pacific Star Network Limited.

[edit] History

SEN began in late January 2004, leasing the 3AK frequency from Pacific Star. While initially, ratings were steadily rising, the station's financial position took a turn for the worst in early 2005, with several employees, including Dermott Brereton, Mark Doran, and Robert Shaw not being paid. This eventually led to Brereton walking out on the station.^{[citation needed]}

[edit] Expansion into Adelaide

These financial problems also affected their expansion attempts into Adelaide, having leased the 1323 kHz frequency from the Australian Radio Network (ARN). ARN closed their classic hits station 5DN in December 2004 to make way for SEN 1323, which started the following month.

SEN's financial difficulties eventually saw control of the Adelaide lease revert to ARN in mid-2005 (who would eventually start Cruise 1323 on the 5DN callsign and frequency).

[edit] Purchase from administrators

On 2005-06-06, Pacific Star announced the purchase of the Melbourne business of SEN from its administrators. ^[1]. SEN is now owned and operated by Pacific Star, alongside its easy-listening sister station 3MP.

[edit] 2006 onwards - AFL rights

After covering the Victorian Football League in 2005 and 2006, SEN is broadcasting 5 matches of live AFL football every round of the 2009 AFL Premiership Season. 1116 SEN's AFL Football Commentary team is Matt Granland, Anthony Hudson, Kevin Bartlett, David Schwarz, Dermott Brereton, Wayne Schwass, Terry Wallace and Billy Brownless. Grant Thomas was sacked from the network in controversial circumstances in June 2009.

[edit] Digital Radio and SEN

2009 sees the commencement of digital radio broadcasting in Melbourne. Digital radio transmissions are to be provided by Service Licenced radio stations within the Broadcast Services Bands (AM: 526.5 kHz - 1606.5 kHz and FM: 88.1 MHz to 108.0 MHz)

SEN will one of the establishment broadcasters in Melbourne's digital radio spectrum, and will present two services within its allocated bandwidth.

The services will provide the familiar SEN services under the "SEN" banner, and the second service will offer live sports broadcasts from non-AFL codes such as VFL, Basketball and Soccer. The second service is expected to be known as "SEN 2"

[edit] List of Programs

The SEN AFL commentary team are:

[edit] References

1. ^ Pacific Star Network Limited (2005-06-06). Pacific Star Network Limited purchases Sports Entertainment Network. Announcement to Australian Stock Exchange, accessed 2006-09-27.

[edit] External links

• SEN Website
• Sportsentral Website