add site
services
publishers
database
health videos
toolbar
stats
live show
health store
more stuff
JOIN/LOGIN
| advertise add site services publishers database health videos
| | about toolbar stats live show health store more stuff JOIN/LOGIN |
Nutrition Drinks - Dietary Drinks - Supplement Drinks | p1 allegromedical.com | Natural Energy Drinks - Solstic Energy Drink by NSP healthyyounaturally.com |
Rockstar (or ROCKST★R) is an energy drink created in 2001.[1] As of 2009 it was one of the leading energy drinks by sales, with 14% of the US market in 2008.[2] Rockstar is based in Las Vegas, and is co-owned by Russell Weiner. Rockstar Energy Drink is available in twelve different flavors, and in over twenty countries.
[edit] OverviewFounded in 2001 by Russell Goldencloud Weiner, [1] Rockstar launched into the fastest-growing segment of the US beverage market - energy drinks.[3] As well as featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles - from athletes to rock stars,"[4] Rockstar sought to differentiate itself from the market leader Red Bull by using a 16oz can size (against Red Bull's 8oz can) and marketing itself as "twice the size of Red Bull for the same price."[3] By 2008, Rockstar was one of the top three energy drink brands in North America, (having enjoyed 155% growth in sales in 2004,[5] reaching $48 million[6]) and had sold over a billion cans.[7] It had 14% of the US energy drink market in 2008,[2] and as of 2009 was available in over 20 countries, in addition to the United States. Rockstar announced it would be switching distributors from Coca-Cola to PepsiCo in spring or summer 2009.[8] Like its competitor Red Bull, Rockstar sponsors a range of events, including the Mayhem Festival, a metal and rock festival touring the United States in July and August; the Taste Of Chaos, a hardcore tour, now called the "Winter Warped Tour"; and the "Alternative Press Tour," an annual U.S./Canada tour. [edit] Drink Rockstar Energy Drink is available in twelve different flavors; Rockstar Energy Shots are available in two flavors. Rockstar Energy Shots contain 200mg of caffeine in a 2.5oz can,[9] compared to Rockstar Energy Drink's 150mg (for the original 16oz can size), and the recommended maximum daily intake of 200mg. Rockstar Energy Drink contains, besides caffeine and sugar, a variety of herbs: panax ginseng, gingko biloba, milk thistle extract, and guarana seed, though the amount of the latter used to be higher: "After being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced."[10] Rockstar fluoresces when exposed to ultra-violet light.[10] It also includes taurine.[11] Rockstar can cause jitteriness, anxiety, and high blood sugar levels. If mixed with alcohol it can lead to heart failure and may also mask the level of alcohol intoxication. Because of the diuretic effect of caffeine, Rockstar can exacerbate dehydration. There are no known side-effects if used in moderation. [12][13] Several alcoholic versions of Rockstar are available in Canada; an alcoholic version in the US was discontinued in 2007, possibly in response to criticism that young people were confusing the alcoholic version with the regular one.[14] Rockstar Original was named Worst Energy Drink by Men's Health magazine for having 280 calories due to 62 grams of sugar. Monster Energy Lo-Carb, with 20 calories, was suggested as a replacement.[15]
[edit] (Team Rockstar) Sponsored Drivers
[edit] BoycottRockstar is the subject of a boycott by part of the LGBT community because of the company's ties to the controversial conservative radio host Michael Savage (Savage has no formal involvement with the company, but his son Russell Goldencloud Weiner is the co-founder and CEO, while Savage's wife Janet Weiner is the corporation's CFO,[16] secretary and treasurer[17][18]). The boycott was motivated by allegations that Savage had made comments percieved to be homophobic, racist, and discriminatory, as well as by the fact that Russell Weiner had co-founded the conservative Paul Revere Society with Savage.[19][20][21][22][23] In May 2009 San Francisco mayor Gavin Newsom returned a $25,000 donation which Rockstar had made to his 2010 re-election campaign.[17] During an interview with the San Francisco Chronicle, Eric Jaye of the campaign, stated the money was returned because There was some statements made during (Weiner's) 1998 campaign in the GOP primary which conflicted with the mayor's position and we're returning the check, he said. In a later interview Weiner told the SF Gate: I still wish Gavin well. I always will. But he said that with the donation rejected, I'm taking this money and I'm donating it to charity. We're telling them to name a charity of their choosing, and if they don't want it, we'll donate it to Project Open Hand. In the late Spring of 2009, Rockstar's legal team, Glaser, Weil, Fink, Jacobs, Howard & Shapiro, LLP threatened legal action against websites that were infringing on Rockstar's trademarks and/or cybersquatting. On 27 April 2009, Rockstar created the website truthaboutrockstar.com, in an attempt to defend Rockstar's image as a company by providing "the truth about Rockstar". It declares that "ROCKSTAR is a corporate entity, not an individual."[24] Like the official website rockstar69.com, truthaboutrockstar.com is registered to Rusty Weiner.[25] An anti-Rockstar website thetruthaboutrockstarenergydrink.com was created on 3 June 2009, using a very similar design.[26] In July of 2009, Change.org announced they had negotiated an agreement with Rockstar resulting in the release of a statement that affirmed the company's continuing support for LGBT rights. In addition, Rockstar agreed to donate $100,000 to LGBT rights organizations.[27] In July of 2009, the Bilerico Project announced that Rockstar CFO Janet Weiner had stepped down from her role as CFO of Savage Productions. Rockstar spokesman Tony Guilfoyle confirmed that Janet Weiner "is no longer a director or in anyway professionally associated with her husband's company Savage productions. Guilfoyle confirmed that she stepped down of her own accord, but would not comment on the Weiners' personal lives."[28] [edit] References
[edit] External links
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| ↑ top of page ↑ | about thumbshots |
