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Raison d'être is a phrase borrowed from French where it means "reason for being"; in English use, it also comes to suggest a degree of rationalization, as "The claimed reason for the existence of something or someone".

The French concept is more elaborate than a simple statement. Once the reason an object exists is defined, criteria to measure the object's degree of success can be enumerated. For example, a phone has the purpose of enabling communication between two people. Some phones meet that goal better than others. When measurable criteria are known, gaps can be identified that show where the particular object fails to meet the prototypical object's reason for being. When gaps have been fully identified, strategies can be implemented to close the gaps and bring the object closer to the true fulfillment of its raison d'être.

In the truest sense of raison d'être, French philosophers lay an elaborate road map of descriptive text that contrasts the current status of an implementation of a prototypical object with the purist view of perfection that the object should achieve without the hindrance of imperfections. The philosophical road map brings to a crescendo the imperative urgency that motivates participants to immediately take the steps necessary to achieve all the intended qualities that an object was designed to exemplify.

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