A 1949 advert for Radox

Radox is a brand of bubble bath and shower gels available in the United Kingdom, Ireland, Czech Republic, and Australia. It comes in both bath salt and liquid form. Unilever agreed to buy the brand from Sara Lee in September, 2009.

In June 2009 Radox launched the Be-Selfish campaign, alongside celebrity commentator Jenny Trent-Hughes to encourage women to take time out of their day for themselves.

In September 2009 Radox teamed up with celebrity author Kathy Lette to write the novel ‘All Steamed Up’, that became available free online.

[edit] External links

• Official Radox website - official Radox website;
• [1] - Be-Selfish Campaign official Website;

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