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 Pringles is a brand of potato snack produced by Procter & Gamble. Pringles are sold in over 30 countries and have yearly sales of over $1 billion.[1]
[edit] BeginningsProcter & Gamble chose the "Pringles" name from a Cincinnati telephone book, having been inspired by the street name of Pringle Drive in Finneytown, Ohio, simply due to its pleasing sound.[2] The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1966, while working at Tatham-Laird and Kudner Advertising Agency in Chicago. Even though the Pringles brand of potato crisps was first sold in the United States in October 1966, this product was not rolled out across America until the mid-1970s.[3] They were originally known as "Pringle's Newfangled Potato Chips", but other snack manufacturers objected, saying that Pringles failed to meet the definition of a potato "chip". The US Food and Drug Administration weighed in on the matter, and in 1975, they ruled that Pringles could only use the word chip in their product name within the following phrase: "potato chips made from dried potatoes."[4] Faced with such an unpalatable appellation, Pringles eventually opted to rename their product "potato crisps" instead of chips. However, this later led to other issues in the United Kingdom, where the term "potato crisp" refers to the product that Americans call "potato chips" (See Legal section below). [edit] RecipeAccording to the patent, Pringles were invented by Alexander Liepa of Montgomery, Ohio.[5] Science-fiction and fantasy author Gene Wolfe developed the machine that cooks them.[6] Pringles have less than 50% potato content.[7] [edit] MarketingPringles is advertised in the United States, the United Kingdom, Australia and the Republic of Ireland with the slogan "Once you pop, you can't stop"[8] and elsewhere with the slogan "Everything pops with Pringles." Pringles, as a product brand, is especially known for its packaging, a tubular can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur was an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based Procter & Gamble Co. He died on March 4, 2008. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.[9][10] The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"), with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name). The crisps are made to a uniform size and with a hyperbolic paraboloid saddle shape, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag. The cans come in 23g, 50g, 80g[11], 100g, 145g, 150g, 155g, 160g, 163g, 181g and 230g sizes. [edit] FlavorsPringles come in several flavors, and occasionally Procter & Gamble produces limited edition runs. Standard flavors include original, salt and vinegar, sour cream and onion, cheddar cheese, and barbecue. Some flavors may be distributed only to limited market areas, for example, curry flavour available in United Kingdom. Seasonal flavors, past and present, include ketchup, chili cheese dog, "pizzalicious", paprika, Texas BBQ sauce, and cajun. At one point, in the early 1990s, "Corn Pringles" were available. The canister was black and had cartoon images of corn as well as the normal packaging standards. The crisps were made of corn and resembled a corn chip in flavor and texture. [edit] VarietiesThere have been a few other types of Pringles variations put into production recently, such as "Pringles Select", "Pringles Light Aromas", and "Pringles Rice infusions". Tubes can also be obtained in special "party size" denominations. [edit] LegalIn a London courtroom in July 2008, Procter & Gamble lawyers successfully argued against Keiron Williams that Pringles are not crisps, as their actual potato content is only 42%. This exempts Pringles from the 15% Value Added Tax for potato chips and potato-derived snacks.[12] The Court of Appeal, however, has reinstated the tribunal's decision. A spokesperson for Procter & Gamble stated that they have been paying the Value Added Tax proactively and therefore will not owe back taxes.[13][14] [edit] References
[edit] See also[edit] External links
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