Planet Green
Launched	June 1, 1998
Owned by	Discovery Communications
Picture format	480i (SDTV) 1080i (HDTV)
Headquarters	Silver Spring, Maryland
Formerly called	Discovery Home and Leisure (1998-2004) Discovery Home (2004-2008)
Sister channel(s)	Discovery Networks
Website	Planet Green
Availability
Satellite
DirecTV	Channel 286
Dish Network	Channel 194
C-Band	AMC 11-Channel 615 (4DTV Digital)
Cable
Available on many cable systems	Check local listings for channels
IPTV
Sky Angel	Channel 315

Planet Green (formerly Discovery Home and Leisure and Discovery Home) is a television network on satellite TV and digital cable TV in the U.S. run by Discovery Communications. Originally launched on June 1, 1998 as the main competitor to HGTV, the channel offered programming ranging from do-it-yourself to cooking to interior design/landscaping to party planning. On June 4, 2008 the channel relaunched as Planet Green and is the first channel dedicated to the subject of ecologically friendly living. Major advertisers General Motors (GM), S.C. Johnson, Bosch Appliances, The Home Depot, Frito-Lay, Waste Management (WM), Johnson & Johnson, Dow Chemical, Whirlpool Appliances, Clorox, and Wachovia Bank have signed on to be the initial advertisers to the network, bringing in major advertising dollars. Planet Green aims to succeed by attempting to make the crisis become an even larger topic in an informative and entertaining way while not preaching about the subject to its audience. The network launched with 250 hours of eco-related programming and parent Discovery Communications invested US$50 million on the creation of the network as well as advertising dollars to run the network.

[edit] Relaunch

Discovery Channel set plans to start a 24-hour channel in the second half of 2008 focused on eco-friendly living, as part of a push into the rising environmental movement with shows like "Ten Ways To Save the Planet".^[1] Discovery Home was retired and its satellite carriage replaced by a Discovery-owned environmentally themed channel named "Planet Green" at 6:00 pm on June 4, 2008.^[2][3] The channel focuses on environmental issues and ecological living. Discovery is investing $50 million in original programming for the rebranded channel with shows such as a weekly eco-newscast series with Bob Woodruff of ABC News.^[4][5]

[edit] Programming

Planet Green has many series either already airing or in the works. Some of these shows include celebrities such as: Emeril Lagasse, Adrian Grenier, Leonardo Dicaprio, Ludacris, Tommy Lee, Tom Bergeron, SuChin Pak, Maria Menounos, Bob Woodruff and Tom Green. In addition, celebrities give 'green' tips in the network's "will be back/we now return to" Commercial bumpers. Planet Green is available in most areas of the United States through local Satellite and Cable providers such as Dish Network, DirecTV, Comcast, Charter Communications, Verizon FiOS, Cox Communications, Time Warner Cable, and Knology.

Planet Green HD is the high definition simulcast of the standard definition channel and is carried through various cable and satellite providers.

[edit] Current Planet Green Programming

• Alter Eco
• Battleground Earth
• Emeril Green
• G Word
• Go for the Green
• Greenovate
• Greensburg
• Hollywood Green
• Living With Ed
• Mean Green Machines
• Off the Grid
• Renovation Nation
• Stuff Happens
• Total Wrecklamation
• Wa$ted!
• Whale Wars
• Worlds Greenest Homes
• Blue Planet:Seas Of Life

[edit] References

[edit] See also

• List of DirecTV channels
• List of Dish Network channels

[edit] External links

• Planet Green Official Site
• Treehugger.com -- Planet Green Partner Site
• Video interview with Eileen O'Neill, president of Planet Green