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HydroDerm featured in Parade Magazine intomyhealth.com | featured on the cover of Parade... uat.dcchildrens.com | Our surgeons featured in PARADE Magazine princetonbrainandspine.co... |
 Parade is a national Sunday newspaper magazine, distributed in more than 400 newspapers in the United States. It was founded in 1941 and is owned by Advance Publications. The most widely read magazine in the U.S., Parade has a circulation of 32 million and a readership of 71 million.[1]
[edit] Publishing history and circulationThe magazine was started by Field Enterprises in 1941. John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance. The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspaper it accompanies but of lesser quality than magazine paper. The magazine has one main feature article, occasionally a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards (known as Parade Answercards). Direct-to-consumer prescription drug advertising is common. Most issues have several "public notice" type advertisements such as notifications of recently settled class-action suits. For years, under the ownership of Tribune Co., Parade was inserted into the Sunday edition of the Los Angeles Times. This ceased after August 16, 2009. [edit] Mission statement"Joining the right writer to the right idea, Parade consistently provides its readers with quality stories. That quality itself is defined by three elements: clarity, authority and substance. Each article must be clear in design and content and well researched and written with a voice of authority. It must also have substance, telling readers something they didn’t know before and giving them an opportunity to affect change." [edit] Publishing lag timeThe magazine has a lag time to publication of about 10 days. This arrangement has led the magazine to be criticized for its slow reaction to events. The January 6, 2008 edition cover and main article asked if Benazir Bhutto is "America's best hope against Al-Qaeda," after her December 27, 2007 assassination.[2] In response to reader and media[3][4] complaints, Parade stated on their website:
A similar incident occurred in the February 11, 2007 issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse who was the winner of the 2006 Kentucky Derby, was in "stable" condition. Barbaro had been euthanized on January 29, 2007.[6] [edit] Columns and special features
[edit] In popular culture[edit] The Simpsons
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