Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

The following outline is provided as an overview of and topical guide to marketing:

Marketing
Key concepts
Product • Pricing • Promotion Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance
Promotional content
Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising
Promotional media
Printing • Publication • Broadcasting Out-of-home • Internet marketing Point of sale • Promotional items Digital marketing • In-game In-store demonstration • Word of mouth
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Contents 1 Marketing fundamentals 2 Branches of marketing 2.1 Subdisciplines and components of marketing 2.2 Marketing paradigms 2.2.1 Customer experience management (CEM) 2.3 Marketing strategies 2.3.1 Growth strategies 2.3.2 Marketing warfare strategies 3 History of marketing 4 General marketing concepts 4.1 Consumer behavior 4.2 Direct marketing 4.3 Distribution 4.3.1 Retail outlets 4.4 Marketing management 4.5 Marketing research 4.5.1 Data analysis techniques used in marketing research 4.5.2 Industry or market research 4.5.3 Quantitative marketing research 4.5.3.1 Sampling 4.6 Pricing 4.7 Product management 4.7.1 Brand management 4.7.2 Packaging and labelling 4.7.3 New product development 4.7.4 Positioning 4.8 Promotion 4.8.1 Advertising 4.8.2 Marketing communications 4.8.3 Publicity 4.8.4 Sales and sales promotion 4.9 Services marketing 5 Services marketing 6 Persons infuential in the field of marketing 7 Marketing lists 8 See also 9 External links

[edit] Marketing fundamentals

Main article: Marketing

• Business model
• Consumer
• Core
• Core competency
• Customer
  • Customer lifetime value (CLV)
  • Customer relationship management (CRM)
• Economies of scope
• End-user
• Experience curve effects
• Market
  • Market segment
  • Market share
• Marketing
  • Business Marketing
  • Marketing Effectiveness
  • Marketing mix
  • Marketing myopia
  • Marketing orientation, also called customer focus or marketing concept
  • Target market
• Sales
• Salesman
• Sustainable competitive advantage
• Value
  • Value chain
  • Value migration

[edit] Branches of marketing

Direct marketing

Multi-level marketing

Services marketing

• Sponsorship

[edit] Subdisciplines and components of marketing

Consumer behavior Distribution Marketing management

Marketing research Marketing strategy Pricing

Product management Promotion (marketing)

[edit] Marketing paradigms

• Relationship marketing
• Network marketing
• Diversity marketing
• Evangelism marketing

[edit] Customer experience management (CEM)

Brand experience Customer interface CEM integration

CEM organization Experiential innovation Experiential marketing

Experiential platform Experiential world

[edit] Marketing strategies

• Market dominance strategies
• Porter generic strategies
• Mass customization
• Vendor lock-in
• Scenario planning

[edit] Growth strategies

Main aritlces: Growth strategies and Growth Platforms

• Aggressiveness strategies
• Horizontal integration
• Innovation
• Innovation strategies
• Profit impact on marketing strategy
• Vertical integration

[edit] Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies
• Guerrilla marketing warfare strategies
  • Guerrilla marketing
• Offensive marketing warfare strategies

[edit] History of marketing

Main article: History of marketing

• History of advertising

[edit] General marketing concepts

[edit] Consumer behavior

• Aspirational age
• Aspirational Brand
• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing
• Choice Modelling
• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

[edit] Direct marketing

Database marketing Direct Marketing Association Multi-level marketing

Pyramid scheme Large Group Awareness Training (LGAT)

Specialty catalogs Telemarketing

[edit] Distribution

• Drop shipping
• Grey marketing
• Logistics
  • Logistic engineering
• Retail
  • Convenience store
  • Department store
    • List of department stores
  • Dollar store
  • Franchising
  • Retailers' cooperative
  • Shopping mall
  • Supermarket
    • List of supermarkets
• Supply chain
  • Supply chain management
• Wholesale
  • Wholesaler

[edit] Retail outlets

Convenience store Department store List of department stores

Dollar store Franchising Retailers' cooperative

Shopping mall Supermarket List of supermarkets

[edit] Marketing management

• Marketing plan
• Management loose
• Strategic planning
• Implementation and control

[edit] Marketing research

Master of Marketing Research Experimental techniques Observational techniques

Qualitative marketing research Concept testing Focus group Innovation game

[edit] Data analysis techniques used in marketing research

• Choice Modelling
• Cluster analysis
• Conjoint analysis
• Cross tab
• Discriminant analysis
• Factor analysis
• Intent scale translation
• Logit analysis
• Multi dimensional scaling
• Preference-rank translation
• Preference regression

[edit] Industry or market research

Benchmarking Competitor analysis

Ecological model of competition Environmental scanning

Porter 5 forces analysis SWOT Analysis

[edit] Quantitative marketing research

• Statistical surveys
• Questionnaire construction
• Scales
• Sampling
  • Simple random sampling
  • Systematic sampling
  • Statistical surveys
  • Stratified sampling
  • Cluster sampling
  • Multistage sampling
  • Nonprobability sampling

[edit] Sampling

Cluster sampling Multistage sampling

Nonprobability sampling Simple random sampling

Stratified sampling Systematic sampling

[edit] Pricing

• Barter
• Choice Modelling
• Competitor indexing
• Cost-plus pricing
  • Break even analysis
  • Cost-plus pricing with elasticity considerations
  • Markup
• Discounts and allowances
  • Loyalty card
  • Loss leaders
• Geographical pricing and price zoning
• Penetration pricing
  • Price wars
• Joint product pricing
• Price
  • Odd price
• Price discrimination
  • Price skimming
  • Two part tariff
• Price elasticity of demand
• Price points
• Pricing objectives
• Pricing for profit maximization
• Psychological pricing
• Rate of return pricing
• Transfer pricing
• Variable pricing and real-time pricing
• Willingness to pay

[edit] Product management

Product Product differentiation Product life cycle management Diffusion Technology acceptance model Crossing the Chasm

Technology lifecycle Disruptive technology Life cycle cost analysis Planned obsolescence Product line Whole product

Product portfolio B.C.G. Analysis G.E. Multi Factoral analysis Contribution margin analysis Cannibalization Product bundling

[edit] Brand management

• Brand alliances
• Brand equity
• Private brand
• Corporate branding
• Family branding
• Individual branding
• Corporate identity
• Trademark
  • Genericized trademark
• List of fictional brands

[edit] Packaging and labelling

Mandatory labelling

Packaging companies

[edit] New product development

Research and development Conjoint analysis

Quality function deployment

List of product failures

[edit] Positioning

Discriminant analysis Factor analysis

Multi dimensional scaling Perceptual mapping

Preference regression

[edit] Promotion

[edit] Advertising

Advertising campaign Advertising slogan Ambush marketing Community marketing Billboard (advertising)

Nielsen Ratings Product placement Q Score Mass media Mind share

Sex in advertising Subliminal advertising Subvertising Television commercial

[edit] Marketing communications

Integrated Marketing Communications

Kelman's source characteristics

Marketing communications planning framework

[edit] Publicity

Corporate image Cause marketing Doing a Ratner

Public relations Trade fairs Undercover marketing

Viral marketing Word of mouth and buzz

[edit] Sales and sales promotion

Negotiation Shill

Product churning Sales techniques

Sales force management Sales force management system

[edit] Services marketing

[edit] Services marketing

• Service
• Borderless Selling
• Quality
• Gaps analysis
• Complaints handling
• Experience economy
• Service sector
• Service mark

[edit] Persons infuential in the field of marketing

[edit] Marketing lists

Main article: List of marketing topics

• List of information technology management topics
• List of international trade topics
• List of product failures
• List of management topics
• List of human resource management topics
• List of economics topics
• List of finance topics
• List of accounting topics
• List of information technology management topics
• List of production topics
• List of international trade topics
• List of business law topics
• List of business ethics, political economy, and philosophy of business topics
• List of business theorists
• List of economists
• List of corporate leaders

[edit] See also

[edit] External links

• Marketing dictionary

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