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A 20 oz bottle of Pineapple Crush

Crush is a soft drink brand that originated as Ward's Orange Crush (see orange soda), which was invented by Clayton J. Powel of Los Angeles, California in 1916.^{[1] [2]}

The Crush brand and trademark are currently owned by Dr Pepper Snapple Group of Plano, Texas. Crush is also popular in Canada, where it is distributed by Cadbury Beverages Canada. It is distributed by various Pepsi bottlers, the biggest being The Pepsi Bottling Group Canada.

In some countries of Latin America the Crush brand is distributed by the Coca-Cola Company, using the same colors and bottles as Fanta.

Several flavors (Grape, Cream Soda, Lime, Orange) are available at most stores throughout North America; however, most are distributed only within small markets. Pineapple Crush and Birch Beer Crush, for instance, is relatively easy to obtain in both can and single serving bottle in the Canadian province of Newfoundland and Labrador, and in Fort McMurray, Alberta. This will soon change, as the Pepsi Bottling Group has recently announced they would begin distributing Crush in a majority of their territory in the United States,^[3] followed less than a month later by PepsiAmericas' announcement that they would follow suit in most of their territory.^[4] The changeover in distribution became official in late January and early February 2009, with the Pepsi bottlers taking over the Crush rights in those areas and the bottling rights to Hawaiian Punch (which the Pepsi bottlers in those areas had handled prior to 2009) going to the bottlers of Dr Pepper and 7 Up.

Other countries in which Crush is sold are Argentina, Colombia, Chile, Guatemala, Lebanon, Mexico, Panama, Peru, Syria, Uruguay and at one time Costa Rica, Ecuador and Bolivia.

Orange Crush was at one time owned by Procter & Gamble. Procter & Gamble only manufactured "bottler's base," which was a concentrate consisting of flavor and color. 1 milliliter of bottler's base was combined with syrup and carbonated water to create a 12 ounce bottle of Crush. In 1989, (former) Cadbury Beverages acquired Crush USA from Procter & Gamble Co.

[edit] Flavors

• Crush Orange^[5]
• Crush Grape^[6]
• Crush Strawberry^[7]
• Crush Pineapple^[8]
• Crush Cherry^[9]
• Crush Peach^[10]
• Crush Apple
• Crush Blue Raspberry
• Crush Pear
• Crush Chocolate
• Crush Grapefruit
• Crush Lemon-Lime^[11]
• Crush Lime^[12]
• Diet Crush Lime
• Crush Tropical Punch^[13]
• Crush Frozen Orange Dream
• Crush Berry Blast
• Crush Nectar
• Diet Orange Crush^[14]
• Diet Crush Cream Soda
• Diet Crush Grape
• Crush Birch Beer (Newfoundland, and ex-pat Newfoundlander communities in Canada, also available at some Sobey's grocery chains across Canada)
• Crush Cream Soda (Canada only) Sold Clear in Quebec and Newfoundland & Labrador and Pink in the rest of Canada
• Crush Ginger Beer
• Crush Red Cream
• Crush Sour Apple (briefly offered in 2005)
• Crush Wild Cherry (1989 Johnny Bench commemorative can)
• Crush Cola (Kuwait 70's-90's)
• Crush Soda Water (Kuwait 70's-90's)

[edit] External links

• "Official Crush Website
• Dr Pepper Snapple Group - Crush page
• Metropolitan News-Enterprise - Orange Crush—a Soda Pop Developed in Los Angeles from May 25, 2006.
• Pepsi Bottling Group to distribute Crush in U.S. from August 21, 2008.
• PepsiAmericas Signs Agreement with Dr Pepper Snapple Group to Further Boost Crush Brand Distribution. Press release from September 18, 2008.

[edit] References

1. ^ http://www.metnews.com/articles/2006/reminiscing052506.htm
2. ^ http://www.crushsoda.com
3. ^ http://www.ajc.com/business/content/business/coke/stories/2008/08/21/pepsi_bottling_crush.html
4. ^ http://investors.pepsiamericas.com/releasedetail.cfm?ReleaseID=335354
5. ^ http://www.crushsoda.com
6. ^ http://www.crushsoda.com
7. ^ http://www.crushsoda.com
8. ^ http://www.crushsoda.com
9. ^ http://www.crushsoda.com
10. ^ http://www.crushsoda.com
11. ^ http://www.crushsoda.com
12. ^ http://www.crushsoda.com
13. ^ http://www.crushsoda.com
14. ^ http://www.crushsoda.com