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Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on April 7, 1998. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being "Your Feel Good Channel".
[edit] BackgroundAs such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a television station (ironically Astro falls into the same category while balancing its role as the pay-tv provider). Programmes are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers. The appointment-based concept is also new to the Malaysian broadcasting industry, where factors, such as who watches what and when, define when a programme is slotted in the TV schedule. The Station, which broadcasts on the UHF frequency band offers a combination of English, Chinese and Malay programmes, produced locally as well as some from overseas. Offering a wide variety of programming, ntv7's line-up includes dramas, situational comedies (sitcoms), entertainment programmes, game shows, children programmes, anime, and movies. In addition, there are also the station's news bulletins in Malay, English and Mandarin which aim to be independent and relevant at all times. [edit] HistoryAfter being in operation since 1998, ntv7 is proud of its achievement in building a strong following amongst Malaysian television audiences. So much so that the public's perception is that the Station has been around for much longer than this. Broadcast signals go through a network of 10 transmitters dotted around the country. Daily transmission begins at 7:00 AM until 1:00 am the next day. In October 2005, Media Prima Berhad announced its acquisition of ntv7. Media Prima also owns 3 other private TV stations in Malaysia - TV3, 8TV & TV9 as well as a controlling stake in The New Straits Times Press (Malaysia) Bhd. ntv7 currently broadcasts under UHF (Ultra High) Frequency. A VHF (Very High) Frequency transmission is also available in the Klang Valley on Channel 7. In the Klang Valley, the UHF channel is 37. ntv7 is also available over Astro on Channel 107. [edit] Primetime programmesDramas are in blue; variety programmes are in flax; movies and/or specials are in gamboge; reality shows are in orange; serial soap dramas are in corn; comedies are in green ntv7's primetime programmes as of August, 2009.
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[edit] See also[edit] External links
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