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Newcastle Brown Ale is a brand of beer produced by Scottish & Newcastle, part of Heineken International. The beer was introduced in 1927 in Newcastle upon Tyne, England, by Newcastle Breweries, which became Scottish & Newcastle in 1960. In 2005, brewing was moved out of Newcastle for the first time to the other side of the River Tyne, to Dunston in Gateshead. In 2009 it was announced that production would move to Tadcaster North Yorkshire.
[edit] History[edit] Tyne Brewery, NewcastleNewcastle Brown Ale was originally created by Colonel J. Porter in 1925. The recipe, however, was adapted over a period of three years to create the flavour that is distinct to the beer today. When first exhibited, Newcastle Brown Ale swept the board at the prestigious 1928 International Brewery Awards. The gold medals from these awards are still featured on the label. Newcastle Brown Ale went into production at Tyne Brewery in 1927, with Newcastle Breweries having occupied the site since 1890, with brewing on the site dating back to 1868.[1] The production launch of Newcastle Brown was said to have been an overnight success, with claims that the day after it went on sale, the Police requested the strength be reduced, because the cells were already full.[1] The blue star logo was introduced to the Newcastle Brown Ale bottle in 1928, the year after the beer was launched. The five points of the star represent the five founding breweries of Newcastle. One of these, John Barras, is now commemorated in the pub chain of the same name. Newcastle Brown Ale became a brand of Scottish & Newcastle after the merger of Scottish Brewers with Newcastle Breweries in 1960. [edit] Move to Federation Brewery, GatesheadScottish and Newcastle announced closure of the Tyne Brewery on 22 April 2004, in order to consolidate the brewing of beer and ale in the Federation Brewery site in Dunston, Gateshead, which was to pass to S&N with their £7.2m purchase of the Federation Brewery.[2] This purchase and consolidation at Dunston created the new brewing company, Newcastle Federation Breweries.[1] The last production run of Brown Ale came of the Tyne Brewery line in May 2005.[1] Pre-production trial brews were conducted at Dunston to ensure there was no change in its distinctive taste after the move.[1] The Tyne Brewery site was bought by a consortium of Newcastle University, Newcastle City Council and the regional development agency One NorthEast, as part of the wider Newcastle Science City project.[3] Demolition of the former brewery began on 8 March 2007.[4] The triggering of the controlled demolition of the former Barrack Road bottling plant opposite St James' Park was ceremonially performed by Sir Bobby Robson on 23 June 2008.[5] [edit] Move to John Smiths Brewery, TadcasterBottling of Newcastle Brown Ale moved to the John Smith's Brewery in Tadcaster, North Yorkshire, in 2007.[6] On 13 October 2009 it was announced by Scottish & Newcastle that it planned to lose the Dunston brewery in 2010, moving production of Brown Ale to the John Smiths Brewery in Tadcaster also.[7] The company cited the general fall in the market for beer, over-capacity in its plants in general, and the fact that the Dunston site was currently operating at just 60% capacity.[7] [edit] Distribution and export The beer was largely unavailable in South East England and the Midlands until a successful promotional campaign in the late 1980s, but is now one of the country's leading bottled ales.[8] The beer has been available in keg in these areas since late 2003 (although it was available in keg in the Newcastle area before that) and can also be purchased in cans. At the time of moving brewing to Dunston in 2005, Newcastle Brown was being exported to 41 countries.[1] At times, over half of the brewery's output is directed overseas to the U.S.[9] In the United States the beer is available in bottles and in keg, and on tap in some bars around the country. Newcastle Brown is also distributed in cans in the U.S., but is very rare. The beer is also available in British-themed pubs as a draught beer in Australia and New Zealand, where it is brewed by Foster's Group as part of a reciprocal deal, pursuant to which Foster's Lager is brewed by Scottish & Newcastle in the UK. The UK-brewed bottled version is widely available in Australian liquor outlets as part of their international range. It is also popular in Canada, available on draught at many British-themed pubs. [edit] NamesIn 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.[10] In Newcastle, the beer is often called 'Dog' (or simply 'Broon'). The 'Dog' name comes from the euphemism "I'm going to walk the dog" - meaning "I'm going to the pub" - and was further popularised by a 1980s advertising campaign. It is often referred to as 'Newky Brown'. [edit] ServingNewcastle Brown Ale is traditionally sold in England by the pint (20 fl oz, 568 ml) and more recently in 550 ml (19.4 fl oz, 0.97 pint) bottles. Typically the ale is consumed from a 12 fl oz 'Wellington' glass. This allows the drinker to regularly top-up the beer and thereby maintain a frothy 'head'. In the United States, it is also sold in standard 12 fl oz (355 ml) bottles. [edit] Association with the North EastLike many British breweries, Newcastle Brown is strongly associated with its local area, in this case being the North East. While the name provides a lot of this, the sponsorship of Newcastle United, the depiction of the River Tyne in the blue star and mentioning in programmes such as Whatever Happened to the Likely Lads have helped ensure its association. Other breweries have achieved this, such as Boddingtons have with Manchester with its slogan 'The Cream of Manchester' and Tetley's have with Leeds through sponsorship of the Leeds Rhinos and heavy advertising at Leeds United and Yorkshire CCC. Under the European Union Protected Geographical Status laws introduced in 1992, the name Newcastle Brown Ale was granted protected brand status in February 2000.[11] In late 2007 this was removed after an application to cancel it was made to the EU.[12] The proposed closure of the Dunston brewery in 2010 by S&N would mean that Cameron's of Hartlepool would be the only remaining significant volume brewery based in the North East of England.[6] [edit] Special editionsIn 2005 the last 3,000 bottles produced in Newcastle were given commemorative labels "121 years of brewing history, last bottles produced at Tyne Brewery April 2005"., and instead of going on sale they were given to the staff.[1] In 2006, a special production run of 2.5 million bottles celebrated the career of Newcastle United striker Alan Shearer, who had recently broke the club's scoring record and was set to retire from football. The brewery produced the special editions featuring United's famous black and white stripes and Shearer's portrait, in exchange for a donation to Shearer's testimonial match, and they went on sale from 17 April that year.[13] In 2007, a special Maxïmo Park edition with a special label designed by the band was made to celebrate the home coming show at Newcastle Metro Radio Arena on 15 December. Also in 2007, a special 80th anniversary themed bottle was distributed. [edit] Notes
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