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Namco Bandai Holdings Inc.
株式会社バンダイナムコホールディングス

Type	Public (TYO: 7832)
Predecessor	Namco, Bandai
Founded	September 29, 2005 (2005-09-29)
Headquarters	Shinjuku, Tokyo, Japan
Area served	Worldwide
Industry	Video game industry Toy industry Anime industry Amusement park
Revenue	▲3.889 billion USD (2007)[1]
Net income	▲205.438 millionUSD (2007)
Subsidiaries	See list
Website	http://www.bandainamco.co.jp/en/

Namco Bandai Holdings Inc. (NBHD) (株式会社バンダイナムコホールディングス, Kabushiki Kaisha Bandai Namuko Hōrudingusu^?), also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai. It has interests in toys, video games and arcades, anime, and amusement parks. The new entity was founded on September 29, 2005. Officially, Bandai purchased Namco; however, both companies have equal power in group decisions. Namco Bandai companies are organised under four strategic business units (SBUs) and the Affiliated Business Group. Bandai is currently the world's third largest producer of toys. Prior to the merger, Bandai owned Sunrise, a Japanese animation company, which became a subsidiary of NBHD following the merger.

[edit] History

NBHD fully acquired developers Banpresto (whose video game operations were absorbed into Namco Bandai Games on April 1, 2008)^[2] and Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively. On March 31, 2006, Namco and Bandai's video game operations merged into Namco Bandai Games Inc. (NBGI). Namco's arcade and facility management continues under the name of Namco Ltd.

Namco Bandai Produced a 34% stake in Atari Europe on May 14, 2009, paving the way for its acquisition from Infogrames.^[3] On the 7th of July 2009, Namco Bandai Holdings bought 100% of Atari Australia Pty Ltd. It will still continue to distribute Atari products from Atari Europe and Atari Inc and honor existing contracts, such as the one with Konami of Europe.

Namco Bandai is pursuing whole ownership of D3 Publisher and currently owns 95% of the company's shares.^[4]

[edit] Organization

NBHD is organized into four Strategic Business Units, supplemented by Affiliated Business Companies that provide logistical support.^[5] The SBUs consist of Toys & Hobby, Game Contents (video games), Visual & Music (anime and recording), and Amusement Facility (theme parks).

[edit] Toys & Hobby SBU

The Toys & Hobby SBU is comprised mainly of the former Bandai's toy-making facilities and regional subsidiaries.

[edit] Game Contents SBU

The Game Contents SBU is responsible for all video game products, including games for home consoles, arcades, and mobile platforms.^[6] The bulk of these facilities are made up by the former Namco, also with Banpresto and D3 Publisher.

[edit] Asia

• Cellius in Tokyo, Japan, founded in 2007.
• Namco Bandai Games Inc. in Tokyo, Japan, merged from video game development divisions of Namco and Bandai on March 31, 2006.
• Banpresto Co., Ltd. is headquartered in Tokyo, Japan, founded April 1977 as Hoei Sangyo, Co. Ltd, acquired April 1, 2008.
• D3 Publisher is headquartered in Japan, founded in 1992, acquired in 2009.
• Namco Tales Studio in Tokyo, Japan, founded as Wolf Team in 1986, fully acquired from Telenet Japan on September 29, 2005.
• Atari Studios Asia Pty Ltd in Sydney, Australia, formerly Infogrames Studios Asia Pty Ltd.
• Atari Melbourne House Pty Ltd in Melbourne, Australia, formerly Infogrames Melbourne House Pty Ltd and Infogrames Australia Pty Ltd and is currently in receivership.
• Namco Bandai Partners Australia Pty Ltd in Sydney, Australia, founded as Ozisoft Pty Ltd in 1982, acquired July 7, 2009 from Atari.
• Namco Bandai Partners Asia Holdings Pty Ltd in Sydney, Australia. Former names have been Atari Asia Holdings Pty Ltd and Infogrames Asia Holdings Pty Ltd

[edit] North America

• Namco Bandai Games America Inc.*Namco Networks America Inc.
• Namco Bandai Online.

[edit] Europe

• Namco Bandai Games Europe S.A.S.

[edit] Visual & Music SBU

The Visual & Music SBU consists mainly of the former Bandai's anime production company along with Sunrise.

• Bandai Channel
• Bandai Entertainment
• Bandai Visual
• Beez Entertainment
• Lantis
• Sunrise

[edit] Amusement Facility SBU

The Amusement Facility SBU oversees the company's theme parks and the management of its own arcades, most of which were acquired through the merger with Namco.

• Hanayashiki Co. Ltd, acquired with Banpresto in March 2006.
• Namco Ltd.
• Namco Cybertainment
• Pleasure Cast Co. Ltd, acquired with Banpresto in March 2006.

[edit] Affiliated Business Companies

• Sotsu

[edit] References

[edit] External links

• Namco Bandai Holdings
• Namco Bandai Holdings (USA)