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NOS High Performance Energy Drink

Type	Energy drink
Manufacturer	Fuze Beverage LLC Co.
Country of origin	USA
Introduced	2006
Variants	NOS Sugar Free NOS Fruit Punch NOS Grape NOS Powershot
Related products	SoBe, Red Bull, Bawls

NOS Energy Drink is an energy drink sometimes distributed in a bottle designed to look like a NOS (Nitrous Oxide Systems) cartridge. It is produced by the High Performance Beverage Company, a division of Coca-Cola company, and licensed by Holley Performance, which owns the trademark. NOS is available in 8 and 16 oz. aluminum cans, 11 oz. and 22 oz. resealable bottle forms and as a 2-ounce "Powershot." The original version is flavored with grapefruit juice, but other variants including "fruit punch" and "grape" are also available. Like other energy drinks, NOS contains high levels of taurine, ginseng, and caffeine; therefore, it is not recommended for those sensitive to caffeine.^[1]

[edit] Marketing

The drink is named after a brand of nitrous (nitrous oxide) used to boost cars in performance and during races; it is very common to see the name featured on cars in their commercials. The site also sponsors a mini video section that features consumers doing crazy stunts and other odd things. A "Rate Your Ride" feature is also established for amateur and professional drivers to showcase their cars. Recently, NOS energy drink became the title sponsor for professional time attack and drag racer Chris Rado and Formula D professional drifter Chris Forsberg for the 2008 season, and will also sponsor NASCAR drivers Kyle Busch's #51 Toyota Tundra in the Craftsman Truck Series and Stanton Barrett's #50 Chevrolet Impala SS in the Sprint Cup Series in 2008. Unfortunately, the deal fell through after the team failed to make the Daytona 500. It is also the official drink of Kyle Busch's #18 M&M's Toyota in the NASCAR Sprint Cup Series. NOS will sponsor Kyle Busch's #18 Toyota Camry in the Nationwide Series in 2009.

Indycar driver and 2005 Indianapolis 500 winner Dan Wheldon has a personal sponsorship with NOS^[2]. Also, NOS sponsors the AMS Performance Evo X that runs in time attack events. http://en.wikipedia.org/wiki/File:Stanton_Barrett_2008_NOS_Energy_Drink_Chevy_Impala.jpg

[edit] References

[edit] External links

• Official NOS Website

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