Mortality salience is a term which describes awareness of one's eventual death.

Contents 1 Potential to cause worldview defense 2 Potential to cause increased consumerism 3 See also 4 References

[edit] Potential to cause worldview defense

Mortality salience has the potential to cause worldview defense, a psychological mechanism which strengthens people's connection with their in-group as a defense mechanism. This can lead to feelings of nationalism and racial bigotry being intensified. Studies also show that mortality salience can also lead people to feel more inclined to punish minor moral transgressions. One such study divided a group of judges into two groups - one which was asked to reflect upon their own mortality, and one group which was not. The judges were then asked to set a bond for an alleged prostitute. The group who had reflected on mortality set an average bond of $455, while the control group's average bond was $50.^[1]

Another study found that mortality salience could cause an increase in support for martyrdom and military intervention. Tom Pyszczynski et al. found that students who had reflected on their mortality showed preference towards people who supported martyrdom, and indicated they might consider martyrdom themselves. They also found that especially among students who were politically conservative, mortality salience increased support for military intervention but not among students who were politically liberal.^[2]

[edit] Potential to cause increased consumerism

Mortality salience has also been shown to increase the amount of consumption and purchasing. A study showed that participants reminded of their eventual death both purchase and consume greater amounts of food. The effect is increased in participants with a low self-esteem.^[3]

[edit] See also

• Terror management theory
• Cognitive dissonance
• Existential psychology
• Social psychology

[edit] References